Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

DG3's Val Digiacinto Shares a QR Code Case Study

Published on August 10, 2012

Val Digiacinto, VP of Interactive Solutions at DG3 shares the story of Mandi, a client who used QR codes and social media to do a mystery coupon promotion that netted them five figures in sales and a 92% rate of coupon use.

Hi, Val Digiacinto, Vice president of interactive solutions at DG3 and I want to discuss today QR codes. It’s some topic that I've spoken on before at What They Think and I want to tell you what’s happening in the more than five years that we’ve been involved, certainly five years ago not a whole lot. It was a learning experience. We built our backend systems and developed our go-to-market strategy, but over the last year the interaction has been tremendous. It has really become the buzzword. You see people utilizing QR codes in almost every facet. You can’t pick up a publication today. You can’t walk by a billboard or a phone kiosk or bus kiosk, especially in the major urban areas without seeing QR codes being utilized. They’re online. It’s really become a part of the culture at this point and it’s going to continue to grow.

We recently had an experience with a company called Mandi. It’s a young women’s apparel and they’re a national company, 115 stores. The two weekend days prior to the Thanksgiving, after Thanksgiving sale, so it was the weekend before there was in store signage that allowed you to scan a QR code for a mystery coupon. You could get either a 20%, 30% or up to 50% coupon for the purchase, everything you purchased at that moment in that store. They were giving us almost 50,000—the ability to give out 50,000 of those coupons and we did five figures for them. They were very happy with the responses in two days, but the most amazing part of it was the engagement and the actual conversion rate. You had to give an email address in order to get the digital coupon that was supplied to you that you would bring up to their cash register and they would enter that code into the register for whatever you received 20, 30 or 50% off of your purchase and we had a 92, a little bit over 92% conversion rate, so of all the people that scanned the QR code over 92% of them entered their email and actually used the coupon in store that day.

So we also gained additional email contacts through social media involvement where were able to share with a friend email addresses and people were able to say, “Come to Mandi stores. There is a great deal going on. All you have to do is scan a code. You’re going to get a great discount.” Two days, great statistics, the client was super thrilled. We’re super thrilled and I think it’s just the beginning of how people are going to really be able to see how this process works in a retail environment and publications and actually can drive not only things like coupons, but information and the ability to virtually change the site as necessary, so it has really been a dramatic change this year. Scan rates are up. Programs are up. We’re really doing some stellar business and we’re learning a lot about who the consumer really is and then how to follow up with them with essential background information after we do the QR code with things like email blasts, SMS text messaging, variable data print, so it’s driving the business also of print. It’s really a great feeling to have these kinds of things happening and I think it’s something that everybody really has to take a look at.

Email Icon Email         

 

Discussion

By Trevor Fitz on Aug 11, 2012

Great Buzz on the Qr codes! Any Business can can get their FREE QR Code at www.getyourfreeqrcodes.com ALL Free No Strings!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved