WhatTheyThink contributor Andy Tribute gives kudos to the drupa team for their iphone app and then dives into some great packaging and finishing solutions at the show from both Scodix and Highcon.
Hello. This is Andy Tribute from Drupa. One of the problems when you come to a big trade show is trying to find your way around and find what out what's here. And we're used to using things like this great heavy book. Now, imagine carrying that around all day – you don't do it. What they've done this year is introduce a great app for your iPhone or whatever and this app is extremely good because it's got everything in it in terms of all the products, all the companies, all the information; anything you seem to want to know is available in this app so you just simply go around on that and you can find whatever you want. Just one advice, it would be really nice if this would pick up the WiFi automatically within the show without you being charged for it just for information on that app. But hopefully they'll pick that up for next time.
Anyway that's not what I mainly came to talk about. Is one of the trends at this show is packaging. But it's interesting – the thing I really want to talk about is basically being able to do things with the page when it's been printed, as packaging is the case. And there are two companies I think are really interesting to look at here. Both small Israeli companies. And it's interesting when you look at these small companies coming out of Israel almost all of the people have worked for one of the core – sort of developers there – either Scodix or Indigo. So it's a great breeding ground for new technology.
Now the two companies that I want to talk about is one we're mentioned before – it's been one of my favorites – is Scodix. And Scodix is this company that does amazing decoration on the finished print job. It doesn't matter whether it's digital or its offset they can do some quite staggeringly clever things in terms of gloss effects, relief effects, etcetera. And this time they are putting some amazing new effects on there, which really show the sort of things you can add an awful lot of value to a printed job and take it into all sorts of markets. Naturally, the stand is absolutely packed solid all the time, particularly looking at the wider range of machines they're got. So that's a highlight for anybody who needs any special finishing.
But the other one that's causing a great degree of interest in Highcon. Highcon's first showing of their press type machine here and Highcon is getting in to this market that is critical in many packaging areas, which is cutting and creasing. And cutting and creasing is a really complex, expensive thing that takes time to do creation of dies, etcetera. And this is actually – you can say it's a very simple process – and being a marketing person it is easy to say things are simple. But essentially what they are doing is they have a system that squeezes or projects an amount of special polymer onto the material and that polymer is then UV cured and hardens to form the rules that you have within a die and so you can now have this situation where you can create the most complex of dies working from CAD drawings, etcetera. that are used within any form of cutting and creasing. And then beyond that once you create – you've done that but you now pass the sheets through that and you do the creasing on them. And then it goes into the second part of the system where three CO2 lasers cut the cartons or whatever out of the board and delivers a sheet ready for finishing off. And this opens up huge new markets for short-run packaging where you don't have the time and expense of making different dies or storing dies to be used again. So very strong highlights. Two things I think are real developments in things. Because just going back to the one I was talking with Scodix there are some systems that will you to do special finishing on digital presses. And Next Press is classic example of that with some amazing things on that, but if you haven't got that or you want do much more, Scodix is a really key thing. So Scodix and Highcon show that not everything in Israel is very big show stuff from people like Benny, etcetera. but there are some bright guys out there who are doing things that are going to change the industry.
Thanks very much indeed. This is Andy Tribute.
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