Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Andy interviews Heidelberg's Dr. Christian Compera about their digital printing strategy

Published on April 12, 2011

Andy holds an interview with Dr Christian Compera, Senior Vice President, Digital Printing of Heidelberger Druckmaschinen AG to discuss some of the Heidelber/Ricoh digital printing strategy recently announced.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By Rossitza Sardjeva on Apr 13, 2011

When Heidelberg sold their digital department to Kodak (Nexpress), it was wrong, and now they acknowledge it!

 

By Andrew Tribute on Apr 13, 2011

Hello Rossitza

I'm afraid you are wrong on this and not Heidelberg. The Nexpress was a great piece of equipment but with limitations. It was designed for very high volume production and the typical Heidelberg customer did not fit this profile. It also had too high a manufacturing cost for the price it could sell for and every sale was probably at a loss. Heidelberg sales staff at the time were not trained well for selling digital and often tried to switch a customer to offset. Heidelberg had to get out of digital to help save the company and they were losing a huge amount with Nexpress. This time they have taking a real look at the market and have come forward with a far more suitable market driven solution and a partner that has the capabilities to move them forward to be a significant player in the digital market.

 

By Chuck Gehman on Apr 13, 2011

Good interview, thanks Andy.

I don't think you are completely correct in your answer to Rossitza. Their staff was actually quite good at selling the Nexpress, and many printers felt very comfortable buying the machines from Heidelberg.

I can name several companies off the top of my head who were big sheetfed Heidelberg customers who added the digital gear because of the trust they had in the company and the reps (than so than in other digital equipment vendors)-- they felt extremely safe buying their first digital press from the same rep who took care of them on the offset side.

Then they were pretty much betrayed by Heidelberg. I recall it being extremely painful and scary for those customers.

I think it's a little bit too easy to look back and say "it was smart of them to divest" the Nexpress and the digital business.

I think it is going to be very interesting to see if they really do understand the market and do have a real solution.

And to see if people will trust them again for these needs, or fear that they are not going to commit to this over the long haul.

Or not see the value add of the organization since so many commercial printers now do have digital equipment and very good relationships with other vendors.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved