Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Andy interviews Heidelberg's Dr. Christian Compera about their digital printing strategy

Published on April 12, 2011

Andy holds an interview with Dr Christian Compera, Senior Vice President, Digital Printing of Heidelberger Druckmaschinen AG to discuss some of the Heidelber/Ricoh digital printing strategy recently announced.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By Rossitza Sardjeva on Apr 13, 2011

When Heidelberg sold their digital department to Kodak (Nexpress), it was wrong, and now they acknowledge it!

 

By Andrew Tribute on Apr 13, 2011

Hello Rossitza

I'm afraid you are wrong on this and not Heidelberg. The Nexpress was a great piece of equipment but with limitations. It was designed for very high volume production and the typical Heidelberg customer did not fit this profile. It also had too high a manufacturing cost for the price it could sell for and every sale was probably at a loss. Heidelberg sales staff at the time were not trained well for selling digital and often tried to switch a customer to offset. Heidelberg had to get out of digital to help save the company and they were losing a huge amount with Nexpress. This time they have taking a real look at the market and have come forward with a far more suitable market driven solution and a partner that has the capabilities to move them forward to be a significant player in the digital market.

 

By Chuck Gehman on Apr 13, 2011

Good interview, thanks Andy.

I don't think you are completely correct in your answer to Rossitza. Their staff was actually quite good at selling the Nexpress, and many printers felt very comfortable buying the machines from Heidelberg.

I can name several companies off the top of my head who were big sheetfed Heidelberg customers who added the digital gear because of the trust they had in the company and the reps (than so than in other digital equipment vendors)-- they felt extremely safe buying their first digital press from the same rep who took care of them on the offset side.

Then they were pretty much betrayed by Heidelberg. I recall it being extremely painful and scary for those customers.

I think it's a little bit too easy to look back and say "it was smart of them to divest" the Nexpress and the digital business.

I think it is going to be very interesting to see if they really do understand the market and do have a real solution.

And to see if people will trust them again for these needs, or fear that they are not going to commit to this over the long haul.

Or not see the value add of the organization since so many commercial printers now do have digital equipment and very good relationships with other vendors.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

Video preview: Chain of Custody of Print Jobs

Chain of Custody of Print Jobs

Published: April 13, 2017

One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved