Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: HP Announces Additions to Latex Series at ISA

HP Announces Additions to Latex Series at ISA

Published: July 22, 2014

Xavier Garcia, VP & GM at HP, talks to Richard Romano at ISA about new additions to their latex series. They discuss new inks, the target market, and the main applications for the technology.

 

Video preview: PTI's Forrest Leighton on How Printers Need to Adapt to Change

PTI's Forrest Leighton on How Printers Need to Adapt to Change

Published: July 22, 2014

Forrest Leighton, VP of Strategic Alliances at PTI, talks to Cary Sherburne about how printers need to evolve to keep pace with the changes in technology and the shift of content to the digital space.

 

Video preview: Xeikon Trillium Becomes Available in North America

Xeikon Trillium Becomes Available in North America

Published: July 21, 2014

Mike Ring, President of Xeikon America, talks to Cary Sherburne about the Trillium technology and its availability in North America. View the white paper discussed in the video here.

 

Video preview: Roland DGA's Oransky Talks Products and Trends from ISA

Roland DGA's Oransky Talks Products and Trends from ISA

Published: July 21, 2014

Andrew Oransky, Senior Director of Marketing & Product Management at Roland DGA, talks to Richard Romano from ISA about the products they showed. They discuss applications of the products and the demands in the marketplace.

 

Video preview: Catching up with EFI's Guy Gecht at ISA

Catching up with EFI's Guy Gecht at ISA

Published: July 18, 2014

Guy Gecht, CEO of EFI, talks to Richard Romano at ISA about what they are showing, LED technology, the companies growth, and what he is hearing from the demands of the customer.

 

Video preview: Bringing the Bling to Print with Foil

Bringing the Bling to Print with Foil

Published: July 17, 2014

Mike King, President & CEO of Eagle Systems, talks to Cary Sherburne about the things they do to enhance printed material using foils.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved