Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Romano:  All These 1991 Products Now on iPhone

Frank Romano: All These 1991 Products Now on iPhone

Published: April 23, 2014

This week Frank (still wearing that shirt), shares an article about a 1991 Radio Shack ad featuring products that were deprecated by the introduction of the iPhone.

 

Video preview: Crystal Clear Imaging Focus on Sports Market Drives Growth

Crystal Clear Imaging Focus on Sports Market Drives Growth

Published: April 22, 2014

Arthur Boisfontaine, owner of Crystal Clear Imaging, talks to Richard Romano about their business and how they shifted to focus on the sports market.

 

Video preview: Thoughts on Digital Print for Packaging from bluemedia President Jared Smith

Thoughts on Digital Print for Packaging from bluemedia President Jared Smith

Published: April 18, 2014

Jared Smith, President of bluemedia, talks to Kevin Karstedt about digital print for packaging and what they are doing in their shop. They discuss digital workflow, color management, and finding the right technologies.

 

Video preview: Fourth Generation Printer PSP Transitions to Digital with HP

Fourth Generation Printer PSP Transitions to Digital with HP

Published: April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.

 

Video preview: Frank Romano on Printing Wikipedia

Frank Romano on Printing Wikipedia

Published: April 16, 2014

This week Frank talks about a project aimed at printing all 4.3 million Wikipedia articles in 1,000 volumes. He also talks about how to get a single page from a Gutenberg bible for a cool 85 grand.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved