Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.




Email Icon Email         



By Joanne Vinyard on Feb 02, 2011


Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council


By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.


By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.


By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .


By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?


By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.


By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: USPS Challenge: “Hidden Message” Special Effects Screen Printing with Flash-Activated Photochromatic Ink

USPS Challenge: “Hidden Message” Special Effects Screen Printing with Flash-Activated Photochromatic Ink

Published: March 22, 2018

In the hunt for new print techniques and technologies for mail, Trish leads us to H&H Graphics in Chicago for a photochromatic ink technology that is designed to work in conjunction with the camera on your smartphone


Video preview: Ryonet: Driving Change in Garment Decoration

Ryonet: Driving Change in Garment Decoration

Published: March 22, 2018

Ryonet's Ryan Moor talks with Senior Editor Cary Sherburne about the overall positive impact the analog-to-digital transformation in textiles and apparel stand to have on the environment. He also discusses how his company is helping the people of Haiti by providing workers in his manufacturing operation in the country with a living wage, good working conditions, and more.


Video preview: CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry

CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry

Published: March 21, 2018

Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.


Video preview: Does Your Brand Reflect What You Are Made Of?

Does Your Brand Reflect What You Are Made Of?

Published: March 20, 2018

Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.


Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.


Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved