Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Hudson Printing:  100 Year Old Commercial Printer Reinventing Print with Digital

Hudson Printing: 100 Year Old Commercial Printer Reinventing Print with Digital

Published: April 15, 2014

Hudson Printing's Paul Gardner talks to Cary Sherburne about taking a legacy commercial printing company in a digital direction. Paul is Director of Innovation and thinks Hudson will become a digital printer with offset capability.

 

Video preview: Frank Discusses Strange 3D Things Happening in the World

Frank Discusses Strange 3D Things Happening in the World

Published: April 9, 2014

This week, Frank talks about discovering strange things that are happening in the world. A Hershey Chocolate 3D printer, a 3D robot, and futurology are all included in Romano's crazy mixed up world! Oh...and there's the shirt. What's up with the shirt?

 

Video preview: Visual Marking Systems Acquires HP Latex 3000

Visual Marking Systems Acquires HP Latex 3000

Published: April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.

 

Video preview: Heidelberg CEO Talks to Pat Henry about Digital

Heidelberg CEO Talks to Pat Henry about Digital

Published: April 8, 2014

Dr. Gerold Linzbach, Chairman of the Management Board and CEO of Heidelberg, talks to Pat Henry at the Digital Sneak Peek Event. They discuss the addition of digital to Heidelberg's product line up.

See Also: In a “Digital Sneak Peek,” Heidelberg Offers First Word on New Products and a Promise of a Changed Attitude

 

Video preview: Andy Tribute on Ipex

Andy Tribute on Ipex

Published: April 4, 2014

Andy Tribute joins us from retirement to discuss Ipex, his local industry trade show. He discusses the challenges faced by Informa and how they transformed the event from a product driven show to a content-based show.

 

Video preview: Frank Romano Shows Off His Collection of Early Macintosh Computers

Frank Romano Shows Off His Collection of Early Macintosh Computers

Published: April 2, 2014

This week Frank shows us a library of items he's put together related to the printing industry. Among them are early Apple computers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved