Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: DPI Direct Leverages HP for Success in Digital

DPI Direct Leverages HP for Success in Digital

Published: September 30, 2014

Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.

 

Video preview: Frank on Graph Expo:  Size Doesn't Matter

Frank on Graph Expo: Size Doesn't Matter

Published: September 30, 2014

Frank Romano joins us from his 41st Graph Expo and discusses the size of the show and why that's the wrong thing to focus on. There is more new stuff at this year's show than he's seen in a long time. In the end, it's not the floor size, but the new solutions changing the industry that matters.

 

Video preview: Ralph Nappi Previews Graph Expo; Footprint down, Attendance Up

Ralph Nappi Previews Graph Expo; Footprint down, Attendance Up

Published: September 29, 2014

Ralph Nappi sat down with Cary Sherburne to discuss Graph Expo footprint, attendance, co-located events.

 

Video preview: Things That Come Across Frank Romano's Desk

Things That Come Across Frank Romano's Desk

Published: September 26, 2014

Frank's back with commentary around things that come across his desk, including an ironic New York Times article about print, the Qwerky Writer keyboard that emulates a typewriter for digital devices, nanoparticles, and printing...humans!

 

Video preview: Bill Graushar on

Bill Graushar on "The New MBO"

Published: September 25, 2014

Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.

 

Video preview: Hudson Printing Innovates to Last Another 100 Years

Hudson Printing Innovates to Last Another 100 Years

Published: September 25, 2014

Paul Gardner of Hudson Printing joins Cary Sherburne from the floor of the Adobe Summit. They discuss the 104 year old company and how they're innovating to last another 100.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved