Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:   European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on the Changing Nature of Newspapers: Is It Inkjet Time?

Frank on the Changing Nature of Newspapers: Is It Inkjet Time?

Published: December 19, 2014

Frank takes a look at the size change of newspapers over the course of 100 years by comparing news of the Titanic with news of current day and posits that newspapers are reaching a size that is coming close to inkjet's sweet spot.

 

Video preview: Brad Kruchten from Kodak on the Latest Developments in Processless Plates

Brad Kruchten from Kodak on the Latest Developments in Processless Plates

Published: December 18, 2014

Kodak recently announced a new organizational structure with a goal of a better customer experience, streamlined corporate functions, and to better leverage of Kodak’s product and service portfolio, scientific and engineering expertise and world-famous and highly trusted brand. Effective January 1, 2015- Brad Kruchten will lead the Print Systems Division as the President, Print Systems, and Senior Vice President, Kodak. In this interview, Kruchten shares a view into the latest developments in processless plates.

 

Video preview: HP Graphic Solutions Business General Manager Yishai Amir on Indigo Packaging Printing

HP Graphic Solutions Business General Manager Yishai Amir on Indigo Packaging Printing

Published: December 16, 2014

Yishai Amir VP, General Manager, HP Graphic Solutions Business provides an overview of packaging printing on Indigo.

 

Video preview: VP Product Management Scott Draeger Shares GMC’s Omni-Channel Strategy

VP Product Management Scott Draeger Shares GMC’s Omni-Channel Strategy

Published: December 15, 2014

Senior Editor Cary Sherburne and GMC’s Scott Draeger discuss the challenges of producing fully-funcitonal omni-channel communications, including mobile, and how GMC solutions address those challenges for its customers, as well as trends in conversion from paper to electronic for transactional documents.

 

Video preview: Frank on a New Model for MFP Inkjet Sales

Frank on a New Model for MFP Inkjet Sales

Published: December 12, 2014

This week Frank talks inkjet printer ink - the kind you use in your personal office. He discusses Epson's recent announcement to begin offering refillable ink tanks and how this differs from previous sales models.

 

Video preview: HP Graphic Solutions Business General Manager Yishai Amir Shares an Overview of Market Segments

HP Graphic Solutions Business General Manager Yishai Amir Shares an Overview of Market Segments

Published: December 11, 2014

Yishai Amir VP, General Manager, HP Graphic Solutions Business provides an overview of market segments.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved