Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Romano:  Three Unrelated Things

Frank Romano: Three Unrelated Things

Published: August 29, 2014

Join Frank from his desk at RIT as he talks about 3 unrelated things that across the desk at the same time. From the first author to use a word processor to a pot printing printer, Frank has you covered to end your week.

 

Video preview: Prisma Works to Improve Bindery Throughput with MBO America

Prisma Works to Improve Bindery Throughput with MBO America

Published: August 28, 2014

Steve Carlson, Director of Operations at Prisma, talks to Cary Sherburne about the business and how they are working to improve bindery throughput using MBO America.

 

Video preview: Technology Developments in the Bindery and Finishing Process

Technology Developments in the Bindery and Finishing Process

Published: August 28, 2014

John Cracknell, Managing Director of IBIS Bindery Systems, talks to Cary Sherburne about technology developments in the bindery and finishing side of the print workflow.

 

Video preview: Collins Inkjet Helps Packaging Brand Owners Go Digital

Collins Inkjet Helps Packaging Brand Owners Go Digital

Published: August 27, 2014

Kristin Adams, Marketing Manager at Collins Inkjet, talks to Kevin Karstedt about their business and their involvement with brand owners in digital print for packaging.

 

Video preview: Esko Helps Solve Problems with Package Printing Workflows

Esko Helps Solve Problems with Package Printing Workflows

Published: August 27, 2014

Jan De Roeck, Director of Solutions Management at Esko, talks to Pat Henry about the common problems in packaging workflows and how Esko helps them solve them.

 

Video preview: Ripon Printers Help Educate Customers as Adobe Certified Instructors

Ripon Printers Help Educate Customers as Adobe Certified Instructors

Published: August 26, 2014

James Wamser of Ripon Printers talks to Cary Sherburne about Ripon and his role in helping to educate their customers as an Adobe Certified Instructor. They also discuss Creative Cloud and how it's changed how they use Adobe products.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved