Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Graph Expo Coverage     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CSAA Insurance Group Uses Production Inkjet to Bring Color to Customer Communications

CSAA Insurance Group Uses Production Inkjet to Bring Color to Customer Communications

Published: August 27, 2015

The print production team at CSAA Insurance Group talk about adopting production inkjet to produce customer communications. With Océ ColorStream technology CSSA is able to cost affectively integrate personalized print within its multi-channel marketing and customer communication programs.

 

Video preview: Changing Customer Needs Drive Production Changes In Weber's Label Manufacturing Business

Changing Customer Needs Drive Production Changes In Weber's Label Manufacturing Business

Published: August 25, 2015

Todd Peterson, Prime Label Production Manager at Chicago-based Weber, shares his thoughts with Senior Editor Cary Sherburne about the role of HP Indigo digital printing in a flexo label manufacturing business.

 

Video preview: Hal Hinderliter Talks Must See 'Ems for Graph Expo 2015

Hal Hinderliter Talks Must See 'Ems for Graph Expo 2015

Published: August 24, 2015

In an exclusive online interview, Cary Sherburne talks to Hal Hinderliter, who discusses the Must See 'Em program for Graph Expo 2015.

 

Video preview: Frank Finds a Bible That Fits on the Head of a Pin

Frank Finds a Bible That Fits on the Head of a Pin

Published: August 21, 2015

Frank finds a Bible that fits on the head of a pin. And still has room for angels. He also found recent commentary on the 1632 Wicked Bible that left the word “not” out of one of the commandments.

 

Video preview: The Sustainability Of Print

The Sustainability Of Print

Published: August 19, 2015

Kodak's Brad Kruchten explains why print should be considered as more sustainable than electronic communications.

 

Video preview: Ricoh Americas SVP Tim Vellek on Ricoh's Latest Production Presses

Ricoh Americas SVP Tim Vellek on Ricoh's Latest Production Presses

Published: August 17, 2015

Senior Editor Cary Sherburne speaks with Ricoh Americas SVP Tim Vellek about Ricoh's presses launched in late 2014 and the benefits they bring to the market.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved