Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Peter Williams on Ricoh's graphic arts strategy

Published on June 7, 2010

Interviewer:  Peter, can you tell me in terms of this industry, what Ricoh is doing in terms of establishing itself as a graphic arts supplier.

Peter Williams:  Hi, Andy.  First of all, a little bit of background.  Obviously, Ricoh has been investing, both by acquisition and organic growth in professional print in general and graphic arts specifically.  We have the Hitachi brand - the Hitachi printing systems was acquired in 2004.  We have Danka Europe who was acquired, I think, 2007.  More recently Ikon and obviously the InfoPrint JV with IBM which concludes in June this year.  All those are contributing to our skill base and technology applicable to production print and specifically graphic arts.  So we believe with our products that we have available whether the C900 720 already well placed in the model line, that we feel that we have now the capability, and certainly the desire to operate and be very successful in the graphic arts market. 

Interviewer:  And in this, you ability, what are a few of the things we would expect, in terms of business builder programs, etcetera, in terms of assisting people getting into the market and building a business. 

Peter Williams:  Yes, we do, in fact, that’s a very good point.  We believe it’s our responsibility to nurture and develop our corporate print and commercial print customers in developing their value proposition.  And we’ve just launched over the last couple of months, it’s now available, I think, in five or six languages, a program called a Business Driver Program and that gives access to training materials; it gives access to, obviously, technology, **** 20 papers, and hands on tools for developing business, perhaps encouraging people to develop their digital printing solutions to become not just printers, but marketers.  And that’s obviously complimented and supplemented by our transactional print proposition that we have through our InfoPrint partner.

Interviewer:  Now, you mention InfoPrint.  InfoPrint, at the end of June, comes a 100% wholly owned division of Ricoh.  How does that react to - is that going to be a major help in terms of having that as a Ricoh company to broaden your market scope in all areas?

Peter Williams:  Yes.  First of all, yes, we’ve enjoyed the JV with IBM over the last three years, or near three years, it will be three years to completion at the end of June this year.  And we believe the technology proposition, the value proposition InfoPrint brings to the Ricoh family group it really resonates - reinforces our commitment to the market.  It gives us an immediate presence in transactional print and we think the whole area of technology that work flow particularly that InfoPrint has, much of those assets - all of the relevant assets actually, will be retained within the new InfoPrint company as opposed to partitioning with IBM.  We have all the assets now in place to develop and continue to develop our trans-promotional activity.  And I think the, I would call it the halo effect, the fact that we have corporate sponsorship from Ricoh with the outstanding technical base and skill base that InfoPrint has, we think it’s an outstanding value proposition for our customers, new and existing.

Interviewer:  It’s interesting, I noticed the branding of the new InfoPrint.  You see there it’s big Ricoh, small InfoPrint, you’re emphasizing the power of Ricoh as a global brand in that sort of case.

Peter Williams:  Yes, I’m not really qualified to comment on the branding specific background. However, I think it does reinforce the fact that InfoPrint desired a need, a large corporate sponsor, such as Ricoh, but we want to continue to enjoy the association we have with IBM.  I think that’s a very compelling argument in quite a congested field.  IBM will remain a strategic partner and the heritage that InfoPrint has with its IBM prior parent is very compelling in the market place.

Interviewer:  Finally, what reaction have you had at Ipex, you know, Ipex many people are seeing as a regeneration of the industry.  What reaction have you had.  Are you getting - are you feeling that people are coming to you and seeing this is - as a good Ipex for you and for them?

Peter Williams:  Actually this is Ricoh’s first Ipex.  Although the component parts may have been present previously.  So we are excited that we’re here.  We’ve been delighted and we are delighted with the number of customers existing and new and visitors understand we think about the quantity and the quality of customers we’re seeing is outstanding and we’re very pleased in that and I think that does bode well for the market in general.  Without the market, obviously, regardless of our branding, regardless of our technology, it would be all for nothing.  I think it bodes well for the market.  I think particularly digital print, obviously.  I think digital print is probably the largest component now at Ipex as I understand it to be, for the first time.  And so we’ve been delighted with Ipex and remember drupa for 2008 was Ricoh’s first drupa, also.  So now we’re looking forward to drupa, I guess, in 2012.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Printing with Fluorescent Inks on HP Indigo

Printing with Fluorescent Inks on HP Indigo

Published: August 22, 2017

Nick Gawreluk, Supplies Product Manager for HP Indigo, Speaks with Senior Editor Cary Sherburne about some of the unique liquid inks HP Indigo has recently developed, including fluorescent inks. Gawreluk shares application of examples using these inks.

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved