Printing Industry Consulting, Speakers, Economic Advisory Services, and Custom Research
A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity. Her areas of expertise include analysis of emerging digital technologies (print, mobile, social and Internet) and supporting print service providers, software and equipment vendors assess how to effectively deploy these technologies to drive business results. She also can assist companies in business plan development, new ideas for market expansion, creative promotional techniques, strategies for new product introductions and educating your sales force on both technology and how to deliver an effective value proposition.
Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry.
She is a frequent speaker at industry events and a recognized author. She is also on the Board of Directors of Ft. Lauderdale based Spherion.