Conversations on Print - Ep 3: Owning The Creative Relationship - Featuring Peter Gunning
Published: August 4, 2017
Jennifer Matt talks with Peter Gunning, CEO of Grafenia about how owning the creative relationship has moved from print to the website - our industry needs to evolve with that change. Grafenia's Nettl brand provides print service providers the tools they need to compete in the digital world.
Podcast Show Notes
Peter Gunning on Linkedin
Opened Printing.com in 1998
“Own creative relationship”
Merchandise print vs price based printing discussions”
Knowledge is in the system (sustainable) - hire a kid vs. license a platform
Building a website is seen as an investment, buying print is seen as a cost
Printers need to expand and transition to more of a Digital Services Company.
Online is now the first thing print customers think of, then print.
Nettl “Your Neighborhood Web Design Studio”
With a Central location that does the production with commercial print equipment.
Own the “creative relationship” of your customers: Acting as a trusted advisor and grow with them by creating business cards, printing, logo, website design and marketing. Retail spaces offer a coffee shop and a community environment that inspires customers.
Nettl employs “Geeks” (programmers/developers) that look for commonalities for the customers specific industry.
Solving the Customer's Problem in advance of meeting with the client and submitting a proposal by:
- Build a fast path: start, middle, end
- Instruction Recipe
- Portfolio example
Nettl has a large scale of portfolios of many different industries.
Biggest barriers that printers come up against when getting into the digital services business:
- Don't know how to get started.
- Still doing it the old way.
- Too busy.
- Too expensive and too uncomfortable.
Ecommerce is like opening a second location.
For more information on a partnership with the Grafenia Family
For information on how to sponsor the "Conversations on Print" podcast series, please contact Eric Vessels.