Show Notes
Peter Gunning on Linkedin
Opened Printing.com in 1998
“Own creative relationship”
Merchandise print vs price based printing discussions”
Knowledge is in the system (sustainable) - hire a kid vs. license a platform
Building a website is seen as an investment, buying print is seen as a cost
Printers need to expand and transition to more of a Digital Services Company.
Online is now the first thing print customers think of, then print.
Nettl “Your Neighborhood Web Design Studio”
With a Central location that does the production with commercial print equipment.
Own the “creative relationship” of your customers: Acting as a trusted advisor and grow with them by creating business cards, printing, logo, website design and marketing. Retail spaces offer a coffee shop and a community environment that inspires customers.
Nettl employs “Geeks” (programmers/developers) that look for commonalities for the customers specific industry.
Solving the Customer's Problem in advance of meeting with the client and submitting a proposal by:
- Build a fast path: start, middle, end
- Instruction Recipe
- Portfolio example
Nettl has a large scale of portfolios of many different industries.
Biggest barriers that printers come up against when getting into the digital services business:
- Don't know how to get started.
- Still doing it the old way.
- Too busy.
- Too expensive and too uncomfortable.
Ecommerce is like opening a second location.
For more information on a partnership with the Grafenia Family
For information on how to sponsor the "Conversations on Print" podcast series, please contact Eric Vessels.
