Conversations on Print - Ep 1: Make Print Easier to Buy - Featuring Jerry Kennelly
Published: March 13, 2017
Jerry Kennelly started his print career in a sweat shop run by his parents in their basement. When a wall in your house has to be removed to get the press downstairs, you know you might be working the 3rd shift someday. Jerry is an entrepreneur, founder of Stockbyte, Tweak and the Junior Entrepreneur Programme in Ireland. In this podcast we talk about what Jerry has learned and how passionate he is about both the impact and value of print in our digital world.
Podcast Show Notes
Jerry Kennelly on Linkedin
Jerry’s Entrepreneur Program in Ireland
Jerry's parents and information about one of their many photographs, the infamous Charles De Gaulle photo:
Kerrys Eye Newspaper
Stockbyte sold to Getty Images
Getty Images acquires Stockbyte
“Ireland needs to become a land of coders and scholars”
Junior Entrepreneur Program
The most successful printers today in ecommerce understand and have the skillsets of:
- Customer Acquisition Model
- Lifetime values
- Upselling/cross selling
- Consumer behavior
Fall in Love with the Customer's Problem - What problems are you solving for the customer?
- Put yourself in the customer's shoes
- Bundling products
- Sell a Voucher code
- Think like the great retailers do
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