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PrintImage International Chooses ePrint Advantage Software

Monday, April 22, 2002

Press release from the issuing company

Association creates a customized membership communication program April 22, 2002 – Chicago, IL. PrintImage International, the leading trade association for small and quick commercial printing companies, announces that they are beginning a program where they will personalize communications to their 1,500 members. PrintImage International has chosen e1to1Mail, the web-based variable data printing solution from ePrint Advantage, as the software solution for this program. "Our members have shown a consistent interest in this evolving business opportunity", says Steve Johnson, President of PrintImage International. "At each of the past two annual conferences this was one of the topics that drew the highest attendance. We have decided that we should be showing our members the business benefit of variable data printing through our own marketing communications." PrintImage International chose e1to1Mail from ePrint Advantage because of its powerful personalization capabilities and its simple, straightforward implementation and workflow. "We don’t have a large staff. In order to entertain this, the solution we chose had to be easy to implement and use. ePrint Advantage trained us on our own e1to1Mail web site in less than 4 hours. We are looking forward to using it in our standard member communications and in our solicitation of new members", added Johnson. "It is truly a better way to do business." "We are very pleased to be the chosen solution to help PrintImage International in this way", says Peg Ganger, Vice President of Marketing for ePrint Advantage. "We have had a good relationship with them over the years and have many of their members as customers. This is a good way for PrintImage International to ‘walk the talk’ for their members." The program is underway and will continue throughout 2002. ePrint Advantage’s commitment to the association and its members does not end there. ePrint Advantage has also signed an agreement with PrintImage International as a participant in the Group Purchasing Program (GPP). This program offer exclusive, member-only discounts and special offers through a select group of printing industry suppliers. ePrint Advantage is currently offering PrintImage International members a 5% discount toward the purchase of the software license. Formed in 1975 as NAQP, PrintImage International provides services to more than 1600 quick printing, copying and small commercial printing members, located in the United States, Canada and several foreign countries. Members include both independent printers and franchise businesses, and the focus of the organization is on entrepreneurial printers and owner-operated businesses. Through working relationships with other graphics and print communication organization, PrintImage International advances the interests of the industry domestically and internationally. The association conducts industry research, educational conferences, and a trade show – all geared for the printing industry. For more information regarding PrintImage International and its services, please call 800.234.0040 or visit the association website at www.printimage.org. About ePrint Advantage. ePrint Advantage has the most robust and comprehensive suite of web-based software and services in the Graphic Arts industry. Their programs offer personalized and customized direct mail, customized marketing materials and fulfillment, and are licensed exclusively to print service providers. Their programs include sales and marketing training and business development consulting to show their customers how to build their businesses. They can be reached at 303-223-2306 or via their web site at www.eprintadvantage.com




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