Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   COVID-19 Coverage   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements

Suttle-Straus Creative Team Walks the Runway in Read(y) to Wear Paper Fashion Show

Friday, February 21, 2020

Press release from the issuing company

The Suttle-Straus Creative department formed a corporate team to design a paper dress for the Madison Reading Project's Read(y) to Wear paper-inspired benefit fashion show on Saturday, February 8, 2020 at the Madison Concourse Hotel and Governor's Club.

We started our dress design back in April 2019, and had a vision of turning trash into treasure and pulp into Prada. Throughout the year we pulled leftover press sheets from print projects to create this couture dress design.

One of our brand colors is blue, so we asked the printing press operators to divert any unused press sheets using blue paper or with blue ink coverage from the recycling bins. This resulted in a spectrum of paper types and weights in blue hues to work with, which were stacked in the dress design to create an ombre effect.

A variety of folding techniques were used on different parts of the dress and accessories to create multiple textures including: an accordion folded skirt, a basket weave belt, a custom-fold bodice, spiral earrings, and origami hair pieces.

This finished fashion piece shows what kind of potential a discarded scrap of printed paper has. And, since paper can be recycled an average of four to six times, print is a versatile and sustainable communications medium. This paper is only on its second life, after recycling again it will go on to take a new form and shape.

Graphic Designer Amy Olson acted as the team model and walked the catwalk in the paper dress, titled "Pleats From the Presses." The Suttle-Straus entry was named as a top three finalist from the attendee votes gathered at the event.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved