Suttle-Straus has been awarded "Industry of the Year" by the Greater Madison Area Postal Consumer Council (GMAPCC). The award was presented at GMAPCC Annual Meeting on February 13, 2020.

The award is for assisting other companies with mailing operations to help those companies take advantage of Postal discount programs and services. It is also given to a member company that actively donates and participates in GMAPCC through services, personnel, and funding.

Suttle-Straus made a concentrated effort in 2019 to provide education to the greater Madison area on using USPS services and helping our print customers understand the benefits of direct mail, including innovations like postal promotions and technologies like Informed Delivery. Educational resources created and provided by the Suttle-Straus team in 2019 include:

PUBLISHED BLOGS:
A Secret One-Two Punch to Combine Direct Mail and Email
Avoid the Holiday Shipping Rush and Save Some Cash
A Gift from the USPS: Postage Promotions Back for 2020

HOSTED WEBINARS:
Irresistible Mail
Boost Your Consumer Mail Campaigns with Informed Delivery
Using Personalization to Improve Your Annual Appeals
7 Touches 7 Ways: Tips for Success in Fundraising

SHARED EXAMPLES ON SOCIAL MEDIA:
Pinterest - Creative Direct Mail Board

USE OF IRRESISTIBLE MAIL TECHNIQUES:
Scented Ink
Pop-up Mechanisms

Suttle-Straus has also donated to the GMAPCC to help forward their educational efforts for the community. Our employees volunteer on the PCC board and we donate creative time to update their membership brochure and collateral. Suttle-Straus also donates the printing of materials used during board meetings.