“Don’t Call It ‘Brokering’: A Look at the Distributor Market” to be held February 19

The print distributor market has evolved quite dramatically in the past two decades, and nowhere is that more evident than in what exactly these businesses are called. Traditionally called “trade brokers,” that term has become passé, with “distributor” being the preferred term for what can be described as “non-asset-based sellers of print.” Regardless of what it’s called, it’s a $5+ billion industry, composed predominantly of a large number of small, diverse businesses. What do these businesses do, and what is their role in the overall printing industry?

On February 19 at 1 pm EST, join Matt Bruno, Executive Vice President of the Print Services & Distribution Association (PSDA) and WhatTheyThink Managing Editor Richard Romano for a look at the state of “trade brokering” today. Sponsored by 4Over, this 30-minute session will look at the evolution of the distributor market, how distributors have adapted and changed with the times and with changes elsewhere in the printing industry, and how distributors can grow their businesses by understanding the latest indstry trends. The session will also look at the opportunities to be had in either working with a distributor—or being a distributor. To register for this sesson, visit http://whattheythink.com/webinars/218/.

Who should attend?

• Commercial print business owners and managers looking to partner with distributors
• Print distributors looking to grow their businesses
• Individuals interested in becoming distributors

What you’ll learn:

• How the distributor–client relationship works
• The current state of the distributor market and how it has changed with the times
• Strategies for distributors to expand their businesses
• Opportunities in working with a distributor—or being a distributor

“Don’t Call It ‘Brokering’: A Look at the Distributor Market” is the second installement of WhatTheyThink’s monthly half-hour “LunchNLearn” webinar series. Upcoming topics include cannabis packaging, the industry’s “Top Shops,” and a look ahead to drupa 2020. For more information about WhatTheyThink webinars, please visit http://whattheythink.com/webinars/.