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Print Drives America Ad Appears in Wall Street Journal National Edition

Monday, January 27, 2020

Press release from the issuing company

New York, N.Y. – Print Drives America had an ad in the national edition of the Wall Street Journal 0n January 24th. The ad headlined “PRINT IS GREEN” is one of four ads that Print Drives America uses to dispel myths about PRINT. The half page ad was placed on page B3, the first right hand page of the Business section. The print circulation of the Wall Street Journal is in excess of one million. The cost of a full page color ad in the Wall Street Journal is more than a quarter million dollars.

The ad insertion had a bonus circulation at the World Economic Forum in Davos, Switzerland. Many of the world’s most important leaders were in attendance and it was great that they saw the ad’s message about PRINT.

The other ads created by the Print Drives America Foundation include “PRINT IS COOL” which points out that PRINT is perceived as favorable to the Gen Z and Millennial generations; “PRINT IS HIGH TECH” that explains that PRINT today harnesses the best marketing technology that precisely targets recipients and “PRINT IS COLLASAL” that details why PRINT is the largest communications media, larger than broadcast and online media and all other media combined.

Files for the ads are available to all, printers, vendors and publications. The may customize the ads with their own company signatures. Posters and mailing pieces are also available.

On June 4th, 2020, Print Drives America will host the 68th Franklin Awards. This year it will be a sit down dinner in a private club. It has been announced that Tom Quinlan, CEO of LSC Communications will receive the Franklin Award. There will be four other awards announced soon given to printing companies for Innovation, Packaging, Inkjet and Digital.

Print Drives America is the champion and cheerleader of the National Print Industry and they have become the voice of the industry. Printers have pointed out that they like the razor sharp focus that Print Drives America pays to increasing print’s market share over other media that competes with print for budget dollars.


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