Gannett March Ad Statistical Report: Ads Placed Up, Ad Revenue Down
Wednesday, April 17, 2002
MCLEAN, Va.---April 16, 2002--Gannett Co., Inc. reported today that total pro forma operating revenues declined 3 percent for the third period ended March 31, 2002 compared with the same period in 2001. Pro forma newspaper advertising revenues fell 3 percent in the period on a 1 percent increase in ROP volume and flat preprint distribution. Newspaper advertising category results in part reflect the impact of an earlier Easter. As in the past, we recommend combining March and April results for comparison purposes. Pro forma classified revenues declined 6 percent in the March period on a 1 percent increase in ad volume. Employment revenues fell 24 percent. The company's UK operations experienced softer help-wanted advertising in March. Classified real estate revenues declined 1 percent and automotive increased 5 percent. Overall, the company's classified results for Newsquest continue to be stronger than the domestic results. Pro forma local advertising revenues were flat on a 1 percent decrease in ad volume. The performance of our small to medium-sized advertisers in our domestic newspapers outpaced the revenue performance of our largest advertisers. The consumer electronics category, particularly, continues to lag year-over-year. Pro forma national advertising revenues declined 3 percent on a 9 percent increase in ad volume. National volume at the company's local domestic newspapers increased 12 percent. USA WEEKEND, the company's weekly newspaper magazine, experienced lower revenues during the period. While revenue statistics include USA WEEKEND, its ad volume is not included in the linage numbers. At USA TODAY, advertising revenues decreased 4 percent while paid pages declined 9 percent to 396 from 438. For the year-to-date, USA TODAY's paid pages numbered 1,178 compared with 1,332 last year, while ad revenues were 9 percent lower. Pro forma television revenues decreased 1 percent in the third period. National revenues increased 3 percent while local revenues were 2 percent lower. In addition to our revenue and statistical summary, attached is a chart which shows the consolidated Gannett Internet audience shares for February from Media Metrix and Nielsen/Net Ratings. In February, Gannett's domestic Web sites had 11.2 million unique visitors reaching 9.4 percent of the Internet audience. Newsquest is also an Internet leader in the UK. Ad linage for Newsquest and Newscom is not included in the ad volume statistics. Circulation volume numbers for Newsquest's and Newscom's paid daily newspapers are included in the enclosed statistics, but volume from unpaid daily and non-daily publications is not included in the circulation volume statistics.