Mohawk Unveils New Package Design for Digital Papers at On Demand
Tuesday, April 16, 2002
NEW YORK April 15, 2002 - In response to its increasingly diverse customer base, Mohawk Paper Mills (Booth #1824) has announced a new package design for digital papers. The first major redesign in over ten years, the striking new Mohawk packaging will begin rolling out in May 2002 with the new Digital Papers for Color Copiers campaign. Designed by Pentagram, New York the new Mohawk packaging features a restrained color scheme and intricate geometric pattern based on the mill’s new logotype. It is intended to project an aura of sophistication and quality in an increasingly chaotic selling environment. According to Mohawk’s creative director Laura Shore, the mill explored several different approaches before settling on the current design. "Ultimately we focused on the fact that we make quality products for use by communications professionals. Our goal was to develop recognizable packaging that would continue to enhance the quality perception of the Mohawk brand and would telegraph our commitment to making premium white papers for all the ways you print." The new ream wrap is produced from a white poly-one-side high-strength material that exceeds industry standards for important characteristics of burst, tear, and moisture barrier. This summer the mill will roll out a compatible version for folio cartons. Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine, through patented Inxwell products, Navajo and Options, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing.