Chanhassen, Minn. – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Jamie Veltri has joined the marketing services team as vice president, marketing strategy. Veltri’s extensive experience helping organizations use data-driven marketing strategies to spur response and increase revenue will bring deep insights to client campaigns.

With more than 20 years experience in strategic analysis and development, Veltri will partner with Alan Sherman and Wes Sparling, also vice presidents of marketing strategy at IWCO Direct, to lead client campaign strategy and help guide creative execution and production of omnichannel campaigns. Her leadership will be instrumental in helping to increase response rates, drive a higher return on marketing investment (ROMI), and ensure greater visibility for direct mail’s powerful contribution to effective omnichannel marketing.

Veltri has a solid track record in multiple industries, including finance, health, education, and nonprofit fundraising. She is highly regarded for her proven ability to develop and perfect operational processes to achieve long-term strategic objectives and short-term revenue goals—across direct mail, digital, print, DRTV, phone, and face-to-face media channels. Veltri has a Bachelor of Science in Business Administration degree with a concentration in Marketing and History from the University of Pittsburgh.