Complete makeup collection, InStudio Cosmetics™, will feature 90% of all items priced at just $1.00
Florham Park, N.J. – Cosmetic Design Group, a WWP global company, will launch a stylish, cost-conscious beauty collection exclusively at Walmart called InStudio Cosmetics™, the comprehensive line of products is scheduled to launch August 1.
With 90% of items priced at just $1.00, the reasonably priced collection features lip treatments, lipsticks, setting sprays, powders, highlighters and eyeshadows. Notable promotional products include a watermelon scented flower lip oil which is enriched with a delicate scent to hydrate and perfect lips, offered exclusively to Walmart US for a one month promotional period.
Among the new collection’s calling cards is an extensive color and shade assortment. The line’s eyeshadow assortment alone is available in more than 40 color options – an eclectic allotment especially considering the price point. Other products in the InStudio Cosmetics™ portfolio have a similarly impressive spectrum of color choices and all products are gluten free and not tested on animals.
“Collaborating with Walmart facilitated a productive development process and yielded a quality – yet affordable – beauty collection,” said Alison Kohlenstein, Executive Vice President of CDG. “The new line showcases CDG’s ability to develop and execute collections for large-scale retailers at an attractive price point.”
Cosmetic Design Group (CDG) has been supplying national brands and retailers with innovation and brand partnership for more than 30 years. CDG offers full turnkey design services as well as, assembly, displays, regulatory, and warehousing services.
WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, acquired CDG earlier this year. The acquisition bolsters WWP’s position as a leading manufacturer for the cosmetics industry, and provide enhanced resources to better serve its increasingly diverse roster of clients.