Plum Grove Inc., a growing printing and marketing company in the Chicagoland area, recently appointed consumer products industry veteran Kara Lineal into the expanded role of President and Chief Marketing Officer. In this new role she supports Plum Grove’s business growth, provides marketing strategy and consulting services for clients, and oversees the digital experience for the Plum Grove brand.

“Ever since Kara joined Plum Grove in 2018, she has used her background in marketing, customer service and technology in corporate America to advance Plum Grove’s business,” said Peter Lineal, founder and sales manager of Plum Grove. “We are thrilled in terms of the expansion of services we now offer and our innovative approach to helping our clients grow their businesses. We are also thankful for her relentless dedication to making our business more automated.”

Kara Lineal has spent the last 16 years with industry-leading consumer brands that serve global retailers and ecommerce storefronts. Lineal has a proven track record developing brand-building campaigns, launching e-commerce channels, and delivering award-winning product launches. “From Champion brand sport bags and Jockey brand bedding, to consumer electronics, mobile apps and smart home sensors, my career has spanned a broad range of product development, merchandising and digital marketing,” says Lineal. “Bringing this experience to the traditional B2B printing industry makes Plum Grove uniquely qualified to expand its online presence and digital client services offering. It’s exciting to have such diverse marketing capabilities in our toolbox!”

Lineal’s promotion comes as Plum Grove enjoys growth in both volume and services. The company is investing in new equipment, more office space and skilled personnel. New services and products continue to be added to the mix with a focus on “tra-digital” marketing – combining digital marketing campaigns with traditional printed solutions to maximize results and ROI.