by Brad Haupt, Regional Sales Manager, Drytac
Bristol, UK – If you're looking for a captive audience for your advertising or branding, you can't get much more focused than an elevator - exterior or interior. Your market may only be exposed to the display for a few seconds at a time - although possibly several times a day - which means it must have an immediate impact. But if you get it right, there's incredible potential for engagement.
Elevators, or lifts, situated in environments such as airports, hotels, casinos and convention centres offer a great opportunity for semi-permanent advertising campaigns or displays. These spaces tend to be used by visitors who may be unfamiliar with the local area, so are ideal for displays advertising nearby restaurants or tourist attractions. Lifts in offices, colleges, shopping malls and other places used frequently - daily or weekly - are prime candidates for displays designed to be changed often. Ads for events, retail campaigns, holiday messages: these can all be switched up to grab people's attention.
The outside of an elevator can have a bigger impact, as people wait for it to arrive. You can incorporate the moving doors into a creative idea, complement or contrast the colour schemes of the building, use it as wayfinding, and much more.
Whether your elevator display is long-term or destined for just a few days, it's essential to use the right graphics media. Drytac SpotOn White for example, is ideal for short-term elevator graphics. This is a printable vinyl designed for use on smooth interior surfaces - such as the metal box of a lift - and offers up to three years' durability indoors. It is compatible with UV, latex, solvent and eco-solvent printing technologies, and is available in clear or white, matte or gloss finishes, making it the ideal partner for colourful, impactful printed graphics.
However, the true beauty of SpotOn is its adhesive. Using Drytac's innovative dot pattern design, the adhesive enables incredibly easy application of graphics to suitable surfaces - so easy, in fact, they can be installed by any non-professional, without special equipment. It doesn't even require a squeegee to achieve bubble-free application. And, whether the display is in place for three months or three days, it can be removed simply, cleanly and with no residual mess. This allows employees to change out graphics when required, putting more control in the hands of local businesses.
Drytac's SpotOn is also suitable for applications including wall murals, window graphics and exhibition displays, so an entire project can be printed using the same media. Step through the doors and take the elevator to explore a whole world of eye-catching graphics.