Innovations in Inkjet Printing Help Drive a Growing Personal Care Market
Wednesday, November 20, 2019
Press release from the issuing company
The market for personal care products is significant and growing. Today, it is a $188B industry, expected to grow to over $230B by 2022 (a 7% CAGR), according to Grand View Research (July 2018). Encompassing anything from diapers and adult care products to feminine care and hygiene, market growth in this segment is due in part to an increasing global population of individuals aged 60 and above. In the US alone, this group accounted for 15.2% of the country’s total population as of 2016.
In order to satisfy increasing and changing consumer demands for more personalized products (age, weight, gender), while maintaining consumer safety requirements, brands are launching new product sub-brands with innovative, absorbent substrates.
Evolving consumer demand and segment growth have birthed the need for more creative freedom and manufacturing flexibility in design, production and speed-to-market. As such, converters (who often fall under the same roof as the brands creating and selling these products), are looking for more reliable and productive digital print systems.
Until now, providing cost-effective customized or short-to-medium-run length printing for personal care products has been a challenge. Historically, print production in this category has suffered poor start-up and uptime performance using traditional drop-on-demand systems. Unmet market needs and growth opportunities include:
Profitable short- to-medium-run printing
With KODAK’s Inkjet Printing Solutions, printers and converters can expand their capabilities, improve efficiency, and reduce environmental impact in order to meet today’s market demands. This in turn gives brand managers and marketers the freedom to create versioned content, while no longer being restricted by quantity or quality concerns. And, brands can get new ideas to market quickly and cost effectively, with consistency across substrates and designs.
Why KODAK Inkjet?
KODAK PROSPER Personal Care Inks and fluids
The freedom to create business growth.
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