Strake’s deep understanding of cold foiling applications and processes offers Matik customers a consultative advisor to help improve their profitability

West Hartford, Conn. – Matik, Inc. (www.matik.com), a North American distributor of premier European print and packaging technologies, is pleased to announce the appointment of Bill Strake as Eastern Region Sales Manager, Vinfoil Products. In this role, Strake will represent Matik VINFOIL cold foil products throughout the eastern half of the U.S. and Canada.

Strake has had a very accomplished business career in cold foiling and converting. He has often been called upon to navigate critical process transformations, with the ability to focus on key areas that will have maximum impact on business results. Most recently, Strake successfully introduced Compact Foiler cold foil systems to the USA and effectively sold multiple installations. Bill continues to sell Cameron slitter-rewinders for GLV (part of Valmet) in the paper and film packaging markets and for CGA-HolloWrap stretch & prestretch film slitter/rewinders. During his career, Bill has continuously worked to help customers improve their businesses and profitability. Strake has also held technical management and product development roles at Cam Tech, LLC Appleton, Wisconsin.

“I am looking forward to working with Matik’s customers,” comments Strake. “A good part of my career has been spent focusing on introducing the latest technologies, an area where Matik represents many exceptional companies. I am impressed with VINFOIL’s cold foil solutions are game changers that can deliver greatly improved performance and profitability for customers. VINFOIL’s foil (MFU) Multi-Foil foil saving Unit, (ALUS) Automated Loading and Unloading and servo foil tension control deliver unmatched savings and performance. Most important, I view new equipment not only as tools to increase efficiencies, but also as ways to create new product areas to substantially expand businesses. I hope to do the same for Matik customers.”

“We are very fortunate to add Bill Strake to our Matik team. He is a passionate, knowledgeable and dedicated member of the print, packaging and converting communities. Bill has considerable experience collaborating with customers, while building trust with cross-functional teams to create new business opportunities. By working with sales, marketing, engineering, R&D and senior leadership teams, he has been able to champion an extensive portfolio of ground-breaking, technology-driven solutions,” comments Steve Leibin, Matik president. “We know our customers will be eager to ask Bill to build the same excitement for them with new opportunities based on our wide range of Vinfoil cold foil technologies.”