MetroWrapz Wins the Avery Dennison “King of the Wrap World” Crown for the Second Year
Wednesday, November 06, 2019
Press release from the issuing company
Creature from the Wrap Lagoon is the global winning design.
Las Vegas, Nev. – Avery Dennison Graphics Solutions announced today thatMetroWrapz of Hollywood, Florida, has earned the “King of the Wrap World” title for the second consecutive year. The company, chosen from 155 global entries, pushed creativity to the limits with its “‘Creature from the Wrap Lagoon”’ wrap, transforming a 2017 Acura NSX.
The “King of the Wrap World” award was presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, Nevada, and marks the end of Avery Dennison’s global 2019 Wrap Like A King challenge.
“MetroWrapz, once again, has earned the Global Wrap King title, against a more competitive field than ever before. It was inspiring to see their team push boundaries and take the art of wrapping to a new level,” said Abby Monnot, senior global segment manager, Avery Dennison Graphics Solutions, North America. “We are thrilled to see so many skilled installers from around the world use our materials every day to bring creativity to life.”
According to the MetroWrapz team, the inspiration for the wrap came from the 1954 film “Creature from the Black Lagoon” and required full use of the team’s skills to set new standards for speed of application and quality of finish. The team used Avery Dennison Conform Chrome Silver Film with DOL 1370 Luster laminate to create a chilling, realistic shiny silky skin, enhanced by amphibian hues of yellow and green.
Supreme Wrapping Film™ ColorFlow™ Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat.MetroWrapz added accents of red reflective and a custom-cut acrylic dorsal fin on the roof.
New for 2019 was a “People’s Choice Award”, which went toWrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30,000. The team wrapped a Mercedes-Benz using Avery Dennison Supreme Wrapping Film™ in Matte Grey.
Other continental finalists wereWrapStyles.r.o. (Europe); Shanghai DC Town Auto Service Co., Ltd.(North Asia);Winguard Paint Protection Specialists (Australia/New Zealand) andSharpline Signs and Graphics (South Africa). All entries were judged based on the difference between the before-and-after pictures, installation skill and quality, overall look and appeal, and uniqueness.
The prize package for MetroWrapz includes a personalized Wrap Like a King trophy, $1,000 in gift vouchers, a variety of promotional and marketing tools, and exposure via the Avery Dennison website and social media. The entire “King of the Wrap World” extended prize package is valued close to $5,000.
Wrap installers can see all of the 2019 entries and learn more about Supreme Wrapping Film, digitalSuperCast films, official rules, judges and prize information at wraplikeaking.com.
? North America: The Creature from the Wrap Lagoon project, completed byMetroWrapz.
? North America East: The Nebula Graffiti GR project, designed by CORSA Auto Design and wrapped by Empire Vinyl Co.
? Europe Eastern, MENA: The BMW M135i /// Artist project, completed byWrapStyles.r.o.
? Europe Central: The Parrot in Flowers project, completed bySIGNal Design GmbH.
The international panel of judges reviewed every submission using their wealth of experience and knowledge to thoughtfully select the most impressive projects. The judges evaluated each project by the following criteria: visual transformation (difference between the before-and-after photos submitted), quality of workmanship and skill level of installation, overall public appeal and uniqueness of the design.
The 2019 panel of judges included: Justin Pate of The Wrap Institute; Myles Kovacs ofDUB Magazine;Yianni Charalambous of Yiannimize; EddySpeelman of Speelman Graphic Applications; Molly Waters of Avery Dennison Graphics Solutions; Peter Wright of Avery Dennison Graphics Solutions;SarelKrüger of Avery Dennison Graphics Solutions; Frank Marquart of Avery Dennison Graphics Solutions; and Jun Kinoshita of Avery Dennison Graphics Solutions.
For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit graphics.averydennison.com. Join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram, and by following the hashtag #WLAK2019 and #SEMA2019.
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