WhatTheyThink

Burgopak Interactive Design wins Bronze at the Pentawards 2019 Packaging Awards

Press release from the issuing company

London, UK – Announced on 12 September at the 2019 Pentawards Gala in London, Lucy Parker, Senior Designer at Burgopak was presented with the Bronze award for her limited edition self-promotional packaging design – the OWME (One We Made Earlier) HEART THIS Origami pack.

Recognised worldwide as a leading source of packaging inspiration and a network dedicated to the sharing and exposure of global packaging design, the Pentawards set the bar for excellence in design and innovation. 

Up against some fierce competition, the Burgopak HEART THIS presents a clear example of creativity, and emotional connection – crucial attributes of audience-brand engagement. 

Rosie Reardon, CEO at Burgopak says “The pack highlights just how instrumental packaging is to any brand image, acknowledging Gen Z’s increasing desire for an omni-channel experience through a tactile, visually stimulating and digitally connected product.”

Competing with thousands of entries, Burgopak was praised for their ingenuity and interactive design. The third-party publishers confirm that it continues to be the highest performing e-blast this year, generating over 600 requests and selling out in under 24 hours. 

Honoured amongst some of the world’s leading brands including Pepsi Co, Microsoft, Back Bone Branding and ShenZhen Lingyun Creative Packaging Design, the Burgopak started life as a novel CD packaging solution, before quickly expanding into a host of other product arenas. Now renowned for their expertise in engaging consumer design and memorable unboxing, Burgopak has made a name for itself as a builder of powerful and impactful connections between consumer and company.

Lucy Parker, Senior Designer at Burgopak says “It is an honour to receive this award. The Burgopak One We Made Earlier range has been a project of passion for many years and like a child at play has allowed me to explore the realms of social design with free rein and unhindered creativity. It was a pure joy to design, and the HEART THIS is a true reflection of the value in consumer engagement that we strive to incorporate in all our design.”

Be sure to sign up to the official mailing list here, for all the latest Burgopak news, innovations and up-coming OWME limited designs. 

To celebrate this award, Burgopak have re-produced a limited number of this pack. To request your free sample contact Burgopak on info@burgopak.com, or visit the website on www.burgopak.com.

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