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Free PaperSpecs Webinar Reveals 5 Marketing Trends in the Fashion Industry that Can Dramatically Enhance Print Designers’ Brand-Storytelling Abilities

Wednesday, September 11, 2019

Press release from the issuing company

Free PaperSpecs Webinar:
Marketing Fashion: 5 Trends You Can Use

Thursday, September 19, 2019
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar 

In PaperSpecs’ upcoming free webinar sponsored by Sappi North America, a master designer will have you re-thinking what you know about paper -- and life.

Palo Alto, California – No industry moves to meet the needs and passions of its market faster than the fashion world, especially today.

The speed with which it responds to industrial innovations and consumer-habit data also makes it a great place to discover valuable branding and marketing lessons you can use now to maximize the power of your own design work.

In a free, exclusive PaperSpecs webinar, celebrated print educator and designer Daniel Dejan, ETC Print/Creative Manager for Sappi North America, will share examples of how some of the most successful brands in the fashion realm use print to connect with customers in surprisingly effective ways, and explain how you can use them to put your own print work front and center.

“Every time I hear a designer lament how hard it is for them to sell their clients on print in today’s increasingly digital marketplace, I want to tell them that’s your selling point – the beauty and tactile quality of print really stands out today more than ever,” observes PaperSpecs Founder Sabine Lenz. “We can dramatically improve our game by extracting valuable marketing lessons from some of the world’s most successful fashion brands to create the most attention-grabbing pieces of our careers.”

Marketing Fashion - 5 Trends You Can Use
Thursday, September 19, 2019
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar 

In this free PaperSpecs webinar, Sappi North America ETC Print/Creative Manager Daniel Dejan will demonstrate how savvy fashion companies successfully meet marketing challenges that designers (and their clients) face every day. Along the way you will discover:

  • 5 key marketing trends in the fashion industry.
  • How you can use these trends to great advantage in your own work.
  • Gripping stories of successful fashion brands.
  • Ways to use paper and print to tell your brand story.
  • Why a multi-sensory approach to marketing is vital in today’s marketplace.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Sappi North America, “Marketing Fashion—5 Trends You Can Use” is free for attendees. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar

All attendees will receive the beautiful new Sappi promotion “Verticals: Fashion Marketing” after the webinar.


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