WhatTheyThink

Clairefontaine Launches New TV Advertisement

Monday, August 26, 2019

Communication: "The Papers of Emotions Since 1858"

After a beautiful billboard campaign last year, Clairefontaine returns to television with a new advertisement spot this Autumn. This new film will be broadcast in France on their TF1 and M6 + TNT channels and for the first time in European countries including Belgium and Germany, from 25th August to 4th September 2019.

This new spot highlights the one element central to the DNA of Clairefontaine's brand: paper.

Through a unique sensory experience, the protagonist activates her senses in contact with Clairefontaine products. Stationery, art papers, creative hobbies, envelopes and notebooks are touched upon, thus showing the extent of the Clairefontaine offer.

From the aesthetics of image to the softness of music, this spot gives viewers the desire to go out and write, draw, craft or paint.

A dynamic and modern film thanks to its variety of special effects, experience our organic and authentic advert thanks to the power of the vision and sound.