The Vomela Companies, which designs and produces impactful visual communications, is pleased to announce social impact veteran Lou Raiola has joined the company as Director of Corporate Social Responsibility & Cause Marketing.

“In this newly created position, Lou will drive our efforts in the communities across the nation, where our employees live, work, and play,” said Vomela President & CEO Mark Auth. “He will advance the social responsibility strategy he assisted us in creating over the past several months.”

With more than 30 years of experience championing causes that inspire social good, Raiola has become a go-to resource when it comes to creating the unlikeliest of partnerships between the business, non-profits and celebrity influencer communities.

Last year, Raiola founded The Purpose Alliance leveraging his passion and insights to drive cultural change and inspire corporate purpose transformation. In 2017, he created the Purpose Awards honoring companies and brands, creators and influencers, and nonprofits and NGOs who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact.

Raiola founded Force Multiple in 1986 and served as their CEO for more than 30 years. The organization unites celebrity influencers, corporate brands, non-profits, and media to drive social change, create awareness, and empower youth activism worldwide.

He earned his Bachelor of Science degree in business administration from St. John’s University