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Microban Introduces Antimicrobial Solution for Cotton Socks at Outdoor Retailer

Wednesday, June 12, 2019

Scentry Revive technology has evolved to control odor in socks and footwear

Huntersville, N.C. – Microban® International, the global leader in antimicrobial, odor control and surface modification technologies, is saying goodbye to sock stink at the 2019 Outdoor Retailer Summer Market. Exhibiting in booth 1004-LL, Microban will display Scentry Revive, a revolutionary odor control technology introduced at the 2018 Outdoor Retailer Summer Market, has evolved to work on synthetic and cotton based socks.

Permeating sock yarns to form a protective barrier, Scentry Revive traps and neutralizes foot odor that comes in contact with a treated sock. This unique, patent-pending technology delivers unparalleled effectiveness at an attractive price point.

“It’s universally known that socks stink. They are the perfect environment for odor buildup. With Scentry Revive, the market has a powerful new treatment to keep socks smelling fresh,” said Brian Aylward, senior director of Microban Global Textiles. “Our introduction of Scentry Revive for socks is a significant step towards protecting garment, of all types, against the build-up of malodor.”

Easily integrated into existing dyeing and finishing processes, Scentry Revive also delivers key sustainability benefits of critical importance to buyers, including water and energy savings through the reduced need for laundering. Most significantly, because it prevents the odor build-up that causes consumers to discard socks, apparel, footwear and gear prematurely, Scentry Revive effectively extends the usable life of any product treated with it, keeping items out of landfills.

Through the journey to stop stink on apparel, socks and footwear, Microban discovered socks are the number one requested item in homeless shelters, sometimes over food. Because of this, Microban will be collecting new socks at its booth during Outdoor Retailer. All socks donated will be given to a North Carolina homeless charity in need at the end of the show and anyone who donates a clean pair of socks will receive a new pair of Scentry Revive-treated socks to test for themselves.

To learn more, visit https://www.microban.com/news/scentry-revive-for-socks-orsm19. To schedule an appointment at Outdoor Retailer, email isabel.posada@ferebeelane.com