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Gannett Releases June Ad Statistical Report, Sales Up 1% This Year

Wednesday, July 17, 2002

Press release from the issuing company

MCLEAN, Va.-- July 16, 2002--Gannett Co., reported today that total pro forma operating revenues for the sixth period ended June 30, 2002 increased 1 percent. Pro forma newspaper advertising revenues in June were almost even with the same period in 2001 on a 4 percent increase in ROP volume and an 8 percent increase in preprint distribution. Pro forma classified revenues increased modestly in the June period on a 7 percent increase in ad volume. Employment revenues decreased 11 percent. Classified real estate revenues advanced 6 percent, and automotive increased 5 percent. Pro forma local advertising revenues increased 1 percent on flat ad volume. Once again, the performance of the company's small and medium-sized advertisers in its domestic newspapers outpaced the revenue performance of its largest advertisers. Pro forma national advertising revenues decreased 4 percent on a 3 percent decline in ad volume. National ad volume at the company's local domestic newspapers declined 1 percent. At USA TODAY, advertising revenues declined 5 percent on a 13 percent decline in paid ad pages to 418 from 482. For the year-to-date, USA TODAY's paid pages numbered 2,414 compared to 2,777 last year, while ad revenues were 9 percent lower. Pro forma television revenues increased 16 percent in the sixth period. National revenues increased 25 percent and local revenues grew 11 percent. In addition to the revenue and statistical summary, attached is a chart, which shows the consolidated Gannett Online audience shares for June from Nielsen/Net Ratings. In June, Gannett's domestic Websites had almost 12 million unique visitors reaching about 10 percent of the Internet audience. Newsquest is also an Internet leader in the U.K. Ad linage for Newsquest is not included in the ad volume statistics. Circulation volume numbers for Newsquest's paid daily newspapers are included in the enclosed statistics, but volume from unpaid daily and non-daily publications is not included in the circulation volume statistics.




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