Standard Register Fulfillment Services Unveils One-to-One Marketing Solution
Wednesday, July 17, 2002
DAYTON, Ohio--July 16, 2002--Standard Register Fulfillment Services announces its launch of Design On Demand, a one-to-one marketing solution that allows companies to design, develop and order one-to-one personalized customer communications through a Web-based interface. "Design On Demand simplifies the marketing literature development and fulfillment process and allows companies to communicate more effectively with their customers," said Andrea Cassese, vice president of strategic marketing for Fulfillment Services. "By combining a Web-enabled front end, with a digital asset repository, Design On Demand enables a user to customize, with point-and-click simplicity, a variety of communication materials from a menu of design templates." Design On Demand leverages the technology platform developed by SMARTworks, LLC, a Standard Register subsidiary that specializes in print-related e-business solutions and e-procurement. Design On Demand allows companies to combine static and variable text as well as photographs and graphic images to produce marketing communications tailored to a target market or an individual recipient while also maintaining a strong brand image. With this solution, companies review a color proof of their customized collateral on-line. They can then edit or approve their piece, choose a quantity and submit their order via a secure Internet connection to one of Fulfillment Services' facilities. Within 24 hours of receipt, the requested literature is in the mail. "Design On Demand allows us to leverage both the power of the Internet and the growing digital color market to truly shape the dynamics of one-to-one communications," said Jeffrey Relick, president of Fulfillment Services. "With Design On Demand, companies can now affordably design and develop full-color documents with highly targeted content. It gives them the ability to communicate with their customers in the most effective way -- one customer at a time, with the content that matters most to each customer." Design On Demand is the perfect solution for a dispersed sales organization, agents, brokers or branch offices. It provides centralized design control with localized personalization. One-to-one marketing communications has proven highly effective for companies. Industry research points to the benefits of personalized print communications including double-digit improvements in response rate, order size/order value and repeat orders. Communications are particularly effective when leveraging color; according to the Bureau of Advertising, adding color to communications increases reader retention by 78 percent. Fulfillment Services is a strategic business unit of Standard Register, dedicated to developing and delivering custom solutions that help clients communicate more effectively with their customers. In addition to Design On Demand, they offer customized solutions for document outsourcing, electronic document presentment and fulfillment, CD-ROM archiving and kitting.