Weymouth, Mass. – Keypoint Intelligence - InfoTrends welcomes German Sacristan as Director of the Production Print & Media group. In his role, Sacristan will support customers with strategic go-to-market advice related to production printing in graphic arts and similar industry segments. Responsibilities include conducting market research, industry and technology forecasts, custom consulting and development of analyses, editorial content on technology, as well as support to clients in the areas of production digital printing.

“German is an excellent match for this position and a strong asset to the group” commented Ron Gilboa, Group Director for the Production Technology Group at Keypoint Intelligence – InfoTrends. “Having worked in digital printing since 1997 in various sales, business development and managerial roles for companies including Xerox, Creo and Kodak, makes him a valuable addition to our team.”

“I’m looking forward to helping clients by sharing my knowledge and past experiences where I supported and guided hundreds of print service providers and marketing representatives as well as agencies and brands in their transition and implementation of digital printing” stated German.

During his 8 years at Kodak, he successfully led the customer business development and consultancy team in Europe and Americas by contributing growth with strategic customers. While at Xerox, he was recognized as a sales MVP and was responsible for growing market acceptance Creo workflow-based solutions. Most recently German was General Manager for Hiti Digital, a Taiwanese printer supplier, where he contributed to rapid printer unit growth and photo technology adoption.

German is an evangelist and thought-leader of digital printing; authoring a book, articles/white papers and has delivered highly rated seminars worldwide.