www.quadient.com: Quadient, the award-winning leader in Customer Communications Management (CCM), announced that it will be supporting the Customer Experience Professionals Association (CXPA) Insight Exchange summit as a sponsor. The event will be held May 15-16 in Salt Lake City, UT. CXPA Insight Exchange is the only customer experience (CX) event by members for members that offers world-class education and networking with more than 400 customer experience professionals.

Quadient Customer Journey Mapping, the only cloud-based journey mapping tool that incorporates the digital and physical touchpoints customers interact with into journey maps, will be highlighted in Booth #14. With this solution, customer experience teams can easily share feedback with business users directly through the tool, thus allowing improvements to be made in real-time, giving businesses the ability to update and adapt their journey maps to continuously improve the customer experience.

“We are thrilled to be a corporate member of CXPA and to take part in such a valuable event that draws attention to the importance of seeking ways to continue to improve the customer experience,” said Scott Draeger, CCXP, VP of customer transformation at Quadient. Draeger is also adjunct professor for the Customer Experience Certificate Program at Rutgers University. “At Quadient, we believe that a solid customer experience strategy is the key component of CCM. Understanding customers and the journey they are taking gives business the visibility and insight to create actionable steps to improve an organization’s entire portfolio of customer communications.”