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Fresh Off Successful Rebrand, WWP to Showcase Three Chic Solutions at LuxePack NYC

Tuesday, May 07, 2019

Press release from the issuing company

Company to highlight Lumiere, REI & Arcana collections; new lines appeal to broad scope of customers via distinct aesthetics

Florham Park, N.J. – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, will showcase three packaging collections at LuxePack NYC, May 15-16. On display at WWP’s Booth #D06, the new lines come on the heels of a recent rebrand reflecting the company’s comprehensive product and service offerings, which now extend well beyond the company’s traditional packaging roots.

WWP, which has expanded operations to offer a full range of cosmetic components, tubes and full-service turnkey operations, will highlight the Lumiere, REI and Arcana collections at LuxePack. Details on each:

The Lumiere collection brings dreaminess and romance into the digital age. Designed with layers of DFI images and neon accents, Lumiere is an aesthetically pleasing, Instagrammable collection for today’s most savvy brands. This romantic packaging portfolio consists of thoughtful sku’s engineered for a variety of cosmetic and skin care products for lip, face, cheek and body.

Inspired by Rei Kawakubo, the REI line combines youthful chicness and wise subtlety into a single collection. This collection offers minimalistic glamour, neutral shades and strong typography to provide luxury in the simplest of ways. The product assortment consists of unique delivery system packages such as a dual pump and an airless solution. Combined with sleek modern components, REI is the perfect solution for the combination skincare cosmetic line.

Arcana is a stripped down, gender neutral collection designed with a focus on natural beauty. With soft touch finishes and deep jewel color tones, this packaging collection is subtle yet impactful. Arcana is the idea packaging choice for both skin and hair care products and incorporates a wide variety of packaging items from bottles and droppers to travel size jars and even a cleansing balm stick.

While maintaining its four-decade commitment to packaging innovation and creativity, WWP has expanded operations to offer a full range of cosmetic components, tubes and full-service turnkey operations, with a focus on speed-to-market.

Headquartered in New Jersey, WWP’s vast sample room holds more than 3,000 fully stocked and tooled SKUs, a 1,500-sq-ft. product showroom, and a state-of-the-art design and engineering center. The WWP product development team is designing, launching and expanding beauty brands for boutique, indie and prestige markets across the globe. Here, full-service expertise ranges from product development ideation to primary and secondary packaging, regulatory guidance, manufacturing, filling and logistics.

“Diverse and comprehensive, the new collections provide three distinct aesthetics for cosmetics and skin care consumers,” said Jim Farley, Executive Vice President of Global Business Development for WWP. “LuxePack is the ideal platform to highlight these product lines while reinforcing the core tenets of our recent rebrand. WWP is positioned better than ever to leverage its worldwide presence to exceed customer expectations.”


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