WhatTheyThink

A Big NASCAR Win for Richard Childress Racing and Roland

Press release from the issuing company

A Big Win for RCR and Roland – Richard Childress Racing (RCR) pro driver Tyler Reddick, his No. 2 Chevrolet sporting a full Roland wrap, crossed the finish line 1.27 seconds ahead of the runner-up to win the NASCAR MoneyLion 300 Xfinity Series race on Saturday, April 27 at Talladega Superspeedway. It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well. While the RCR Graphics Center crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season. Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide. The RCR Graphics Center, a 2,500 square-foot facility located on RCR’s expansive Welcome, North Carolina campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.

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