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BOBST Announced as First Bellissima DMS Press Manufacturer Partner (PMP)

Wednesday, April 17, 2019

Press release from the issuing company

Cambridge, U.K. – BOBST, one of the world’s leading suppliers of equipment and services to packaging and label manufacturers, has been chosen as the first Bellissima DMS Press Manufacturer Partner (PMP).

BOBST will demonstrate the incredible results which are possible when using Bellissima on their presses. They will also support the Bellissima Technology and Trade Shop Partners by engaging in collaborative marketing activities to increase awareness of this multi-award-winning technology.

As part of their commitment to helping their customers achieve excellence in process performance, BOBST will provide live demonstrations of Bellissima DMS at forthcoming events and at open houses.

Matteo Cardinotti, Managing Director of BOBST Firenze said: “BOBST is cooperating with leading partners, within our ECG Center of Excellence program in Bielefeld, Germany, and Florence, Italy. During the tests, Bellissima has shown us new access to “easy” flexo printing with extremely high quality.”

Hamillroad Software’s multi-award winning Bellissima Digitally Modulated Screening (DMS) technology for flexo received the prestigious 2018 Technical Innovation Award from the US Flexographic Technical Association (FTA), and more recently the Award for Innovation at the 2018 Label Awards, a Technical Innovation Award from the Future of Flexo Forum/Consortium, and the 2018 FlexoTech Innovation Award.

Nick Harvey, Technical Director at Apex Global Group of Companies, exclusive Distributor of Bellissima DMS, comments: “The benefits that Bellissima screening technology brings to the industry are game-changing. We’re looking forward to revolutionizing the flexo process further; in BOBST, a company Apex have worked with for many years, we have an innovative partner who will enable Bellissima DMS to evolve across all printing formats. BOBST’s desire to innovate and explore what is possible using our combined ‘best-in-class’ technologies will ensure the partnership is dynamic and effective. This partnership makes for truly exciting times ahead in the world of flexo”.

The Partner Program aims to establish mutually beneficial relationships with providers of complementary products in the printing and graphic arts industries. The first of the programs to launch is the Bellissima DMS Press Manufacturer Partner (PMP) program, which is managed by Apex International, the global distributor of Bellissima DMS.



By Gordon Pritchard on Apr 17, 2019

Bellissima screening is truly a you have to see it to believe it technology. The real world production samples that Hamillroad and Apex showed at LabelExpo were truly amazing and really showed the quality that flexo is capable of delivering.


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