CHESAPEAKE, VA (July 10, 2002) - To extend its leadership in the commercial print market, Yupo Corporation America has appointed Martin Fiorillo as Sales Manager, Commercial Papers for the Northcentral and Northeastern regions. Fiorillo's established record of sales growth, distributor contacts and customer relationships will further YUPObrand synthetic paper's leading position in North America. In addition to driving new business development, he will also be responsible for identifying strategic growth and enhancing service for Yupo's existing national accounts. Fiorillo brings eleven years of management, organizational and industry experience from Polyart, a division of ArjoWiggins, France where he served as national sales manager for the U.S and Canadian markets. "Fiorillo's professional achievements and proven ability to establish business relationships and cultivate new growth markets will enable him to strategically develop commercial print customers at Yupo," states Jeff Morgan, Vice President Sales and Marketing Yupo Corporation America. "We believe that hiring talented people like Marty is the best approach to growing market leadership and customer satisfaction." Previously, Fiorillo was instrumental in driving synthetic paper sales in the commercial print market through direct and national distribution channels and merchants. His experience as a specialty papers sales representative at New York-based distributor Lindenmeyr Munroe enabled Fiorillo to build key experience in paper distribution. "Yupo Corporation's broader product offering, superior product quality, marketing commitment and talented technical and customer service will provide me with greater flexibility and the depth of resources to achieve a competitive advantage in the field," says Fiorillo. "These strengths will also enable me to provide more responsive creative and technical service to the design and print community." Yupo Corporation's graphic papers for the commercial print market are waterproof, 100% recyclable, tear and scratch resistant and are used for corporate brochures, posters, cards, advertising inserts, menus, maps and a broad range of applications. Yupo is a customer-driven organization with three decades of product development, technical support and customer service experience in the technical paper and commercial printing industries. Yupo Corporation America is a wholly owned subsidiary of Yupo Corporation (Tokyo, Japan), the world's largest synthetic paper manufacturer. For more information, contact: Paul Mitcham, National Marketing Manager, at: Yupo Corporation America, 800 Yupo Court, Chesapeake, VA 23320; Telephone: 888-USE-YUPO; Fax: 757-312-9702.