Organización Editorial Mexicana Becomes One of the World’s Biggest Users of KODAK SONORA NEWS Process Free Plates
Wednesday, March 20, 2019
Press release from the issuing company
Organización Editorial Mexicana (OEM) is the largest Mexican print media company and the largest newspaper company in Latin America. The company publishes 60 newspapers and runs 24 radio stations, 43 websites, and a television channel. On top of its extensive media holdings, OEM also owns a paper recycling company and operates one of Mexico’s biggest paperboard manufacturing plants and an industrial corrugated paper plant.
Kodak’s partnership with OEM began years back when the company first started purchasing film, plates, and processors from Kodak. About a decade ago, Mario Vázquez Raña, OEM’s Chairman and CEO, signed an agreement to acquire 70 Kodak CTP systems along with Kodak thermal plates. In 2017, the company signed a 5-year supply agreement for KODAK SONORA NEWS Process Free Plates, making OEM one of Kodak's biggest SONORA Plate customer in the world. OEM’s investment in innovative printing technology is part of the company’s proactive business strategy to address the numerous challenges newspaper publishers continue to face.
Kodak speaks with Francisco Torres Vázquez, OEM’s Executive Vice President who leads OEM’s efforts to update the company’s technological and communications infrastructure to prepare it for the challenges of the modern publishing age.
How is OEM’s print division doing today in Mexico?
I attribute this rebound to various strategies that involve all the company's business areas. We’ve spent a lot of time improving content, with a greater focus on local issues and social content in each of our daily papers. We’re also developing national supplements that our readers and advertisers will be sure to appreciate, especially since we are the only publisher that can cover the whole country through various publications. Investments in technology, like the KODAK SONORA NEWS Process Free Plate, help us improve our printing processes while giving our readers and advertisers top quality printed newspapers.
Can you talk about the size and scope of your printing operation? How many printing plants do you operate to produce 60 daily newspapers?
What challenges did you face that prompted your decision to switch to SONORA NEWS Plates?
Since you’ve implemented SONORA into your operation, what are the biggest benefits for the company?
We have also eliminated a potentially vulnerable point in the process concerning system faults, therefore reducing maintenance requirements and streamlining the printing process, while improving print results. For years OEM has been using soy-based inks and recycled paper, and the only chemical product used in the process was the developer, so no longer using this system has made OEM's printing process environmentally friendly, while ensuring we’re as productive as possible.
OEM has been concerned with the protection of the environment and ecological questions for years. We frequently promote campaigns on the themes of environmental sustainability, the environment, and recycling among the readers of our newspapers. KODAK SONORA Process Free Plates fit perfectly with our focus in these areas.
How important do you think it is for publishers like OEM to consider sustainable technology when investing in new printing technology?
That’s why we have several sustainability initiatives across our various divisions. Our goal is to guarantee that our readers can read the news printed on sustainable paper that is recovered at our plant and by third parties, which then goes to our paper and paperboard plants to be recycled. As soon as we became aware of the ecological advantages associated with KODAK SONORA Process Free Plates, we understood that they were in line with OEM’s goals and decided to incorporate them in our process.
What does the future look like for OEM’s print business?
Post a Comment
Copyright © 2019 WhatTheyThink. All Rights Reserved