New ownership and “new” venue bring new life to event by and for Latin America and the Caribbean

Fairfax, Va. — Booth sales have opened for Graphics of the Americas (GOA), powered by the Specialty Graphic Imaging Association (SGIA), coming to Halls A and B of the Miami Beach Convention Center, February 27 - 29, 2020. This will be the first edition of GOA under SGIA ownership.

SGIA is known for the SGIA Expo and its successor event, PRINTING United, which debuts this year. GOA, like PRINTING United, delivers on the theme of industry convergence, presenting a wide swath of technologies and markets so printers can take advantage of adjacencies.

“We’re excited to bring GOA back to the Miami Beach Convention Center following its three-year, $620 million renovation,” said Lexy Olisko, Vice President, Expositions, SGIA. “Miami’s a vibrant city and a real draw for the GOA audience. Plus, the updated convention center is remarkable.”

Entering its 44th year, GOA is a unique event that attracts printers, designers and graphics communications professionals from North America, Central America, South America, the Caribbean and around the world. Attendees represent the screen printing, digital printing and offset markets, and they come with buying power: 90% make or influence buying decisions, and 60% are company presidents or CEOs.

SGIA is working with the Florida Graphics Alliance (FGA) and Conlatingraf, the confederation of Latin American printing associations, on the programming for GOA.

“The GOA program is created by and for the Latin American and Caribbean market, and leaders in that market will be there,” Olisko said.

To book a booth at GOA 2020, visit goaexpo.com. PRINTING United exhibitors will receive a 10% discount on booth space.