Pitney Bowes’ New Post-Purchase Marketing Solution Connects Retail Brands with Consumers in The Moments That Matter Most
Tuesday, March 05, 2019
Press release from the issuing company
Introducing Consumer Connect, a Solution to Champion Retail Brands and Strengthen Customer Relationships from Purchase to Delivery to Return
Stamford, Conn. – Pitney Bowes, a global technology company that provides commerce solutions in the areas of shipping and mailing, data, and ecommerce, today launched Consumer Connect, a new self-service post-purchase marketing solution for retailers and brands. Pitney Bowes is demonstrating Consumer Connect, and its ability to drive new revenue after the ‘buy’ button, in booth 3704 at Shoptalk, March 3-6 at the Venetian in Las Vegas, Nevada.
“Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the ‘buy’ button, only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered,” said Lila Snyder, EVP and President, Commerce Services, Pitney Bowes. “This created the opportunity to introduce Consumer Connect - a self-service marketing tool to engage consumers during the critical post-purchase experience. For the first time, we are putting control of that experience fully in the hands of retail marketers.”
“We know from industry data that a package will receive an average of eight tracking requests between shipment and delivery. In most cases, that experience is basic, boring and off-brand. Consumer Connect addresses this issue, transforming shipment tracking into a dynamic extension of a retailer’s brand experience, ultimately driving more meaningful consumer engagement and new revenue opportunities.”
Consumer Connect allows consumers to:
Retailers benefit from:
“Consumers are going to love Consumer Connect for the brand-consistent immersive experience,” said Snyder. “Retailers will love Consumer Connect because it will help to drive sales, decrease call center volumes, and increase customer loyalty.”
Why post-purchase matters and the consequences of getting it wrong
According to the Pitney Bowes Global Ecommerce Study, 90% of online shoppers in the US will take an action that can hurt a retailer’s brand in response to a bad post-purchase experience. Their reactions range from sharing their frustrations on social media to never purchasing from the offending site again. Among millennials, 30% will go public about their poor experience, complaining in an online review or social media post, potentially affecting the buying decisions of their entire social networks.
The importance of the post-purchase experience to consumers was further validated by retailers. According to the study, successful high-growth retailers (25% or greater YoY revenue growth) place a greater emphasis on the post-purchase consumer experience than their slower-growth competitors. This includes providing services like free returns and day-definite guaranteed delivery. 54% of high-growth retailers offer 2-3 day free shipping, while 60% of low- growth retailers (10% or less YoY revenue growth) offer 4-7 day free shipping. High-growth retailers also tend to meet or exceed consumer demands for accurate, real-time tracking, free and fast shipping, easy returns with preprinted labels, prompt refunds and even attractive branded packaging.
“Successful high-growth retailers and brands not only exceed their customers’ expectations on the post-purchase experience, but they leverage every consumer touchpoint to build brand awareness, further strengthening customer loyalty,” said Snyder.
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