Greater Georgia Printers has selected the HP Indigo 7900 Digital Press to drive its digital printing operations with a more efficient and sustainable solution also enabling new, high-value applications.

The HP Indigo 7900 Digital Press installation was completed this month at the Crawford, Georgia production site.

“Greater Georgia Printers was looking for a digital solution to take the business to the next level, so we would not need to have a conversation with our customers about the difference between our digital and offset quality,” said Kevin Miller, plant manager of the Crawford, Georgia based printer, now marking its 50th anniversary. “With the HP Indigo press, we can offer our customers an identical print experience, while offering better environmental sustainability.”

The HP Indigo 7900 Digital Press is manufactured carbon neutral, offers reduced production waste, and energy efficiency with an on-press recycling system.

The new HP Indigo 7900 at Greater Georgia Printers is equipped with premium capabilities, including special effects printing with raised and textured print, HP Indigo One Shot printing on synthetic substrates, and seven ink stations to support a 97% Pantone gamut and special spot colors such as white and florescent Inks. “These special capabilities allow us to go deeper and wider within our existing accounts as well as get us into new existing accounts,” Miller added.

The 19-inch HP Indigo 7900 delivers print quality equal or better to offset with the advantages of personalization for general commercial printing, photobooks, gift items, and a full range of cards.

Replacing three printers with the HP Indigo press, Greater Georgia printers also invested in HP Indigo’s smart printing tools – Automatic Alert Agent and Optimizer- to ensure quality control and maximize uptime.

Founded in 1969 by five newspaper publishers in Crawford, Georgia, started with newspaper printing and has expanded in a full-service commercial printing house.