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Quoin Acquires GCW Newsletter: Green Sheet from John Werner

Tuesday, July 09, 2002

Press release from the issuing company

Bill Esler Assumes Green Sheet Editor & Publisher Role from John Werner SCARSDALE, N.Y / PORT ORCHARD, WA -- July 8, 2002 -- Green Sheet Communications, Inc., Scarsdale, N.Y., announced today the sale of its twice monthly Graphic Communications World (GCW) newsletter to Quoin Communications, a Port Orchard, Washington., business news publisher and consultancy serving the graphic arts industry (www.quoinpublishing.com). In addition to globally-read GCW, the Quoin acquisition includes select assets of Green Sheet Communications, Inc., including web registries, the "Official Industry Meeting Calendar" -- a widely-read reference of conferences, exhibitions, and workshops -- and its Extended Service Program, a market intelligence service. Published every other month, the GCW Official Industry Meeting Calendar has come to serve as an industry-wide clearing house for graphic arts industry meeting planners the world over. The sale closed July 1, with GCW editor/publisher John R. Werner publishing his final issue, dated July 8. Quoin Communications will publish its first issue July 29 when William C. Esler assumes the role of Editor & Publisher from Werner, who continues as Senior Contributing Editor. GCW Newsletter... Founded 34 years ago, the award-winning GCW newsletter has been published twice-monthly by Werner since its acquisition by Greensheet Communications in 1990. GCW provides a continuous overview report of the transitions of technology in the graphic communications field, edited for senior industry executives, educators, and managers the world over. It covers the full spectrum of new media and publishing technology, beginning with the automation of page composition, the evolution of high speed sheetfed, web offset, flexo, and digital presses, and the movement toward JDF and PDF workflow standards. The developing importance of computer integrated manufacturing (CIM) for the printing industry has been a special editorial focus. GCW is also known for concise reviews of numerous industry conferences and keynotes. GCW was founded in 1968 by Arthur E. Gardner, who became Consulting Editor upon the 1990 sale. John Werner Quote.. "Graphic Communications World has served a unique role in our industry's assessment of new technology," says Werner. "It is with a great deal of satisfaction and enormous assurance that I turn over GCW's independent editorial voice to Bill Esler," Werner stated. "Esler led a very short list of industry journalists in whom I have the utmost confidence. I feel he will maintain a steady editorial hand." Bill Esler Quote... "We'll strive mightily to maintain the ethos and intellect of the Green Sheet," Esler says. "Quoin Communications will expand the newsletter's delivery modes to include fax, e-mail, and intranet information licensing, as well as to offer Internet database access to its unparalleled 34-year-archive of industry news. "Werner has laid a strong platform for Internet-based information services," says Esler. "We'll complete those plans by following a different model than most -- publishing distilled and objective information supported by subscribers." About Quoin Communications LLC... Quoin Communications LLC (phone 360/769 5417) is currently doing business as Quoin Publishing (www.quoinpublishing.com), producing custom publishing under the PublishF1rst brand with a variety of publishing partners. The firm also publishes newsletters and white papers on the printing, packaging and paper industries. Its predecessor company was founded in 1986 as Quoin Publishing, Inc. Its titles included newsletters "Print Business Register," "Converting Business Register," "Print Mergers & Acquisitions," and "Copy Business News;" and the magazines Copy Magazine, Printing News Midwest, and Print Reporter South. From 1986 through 1994, Esler operated Quoin Communications, Inc., Chicago until the acquisition of its media properties by Coast Publishing and Cygnus Publishing in 1994. About Bill Esler... During his 28-year career in printing, publishing and packaging, Bill Esler, 50, has worked in both the print manufacturing and publishing fields. As a researcher, writer, and author, Esler has also developed independent research reports, contributed to three TechnoEconomic Forecast Reports for the Graphic Arts Technical Foundation, and spoken at conferences in Europe, Asia, and the U.S. Esler currently operates Quoin Communications, LLC, a Seattle-region based communications firm specializing in custom publications and newsletters for the graphic arts industry. He also serves as a print industry consulting specialist to Mind Marketing, Inc. a brand strategies agency based in Chicago. Esler worked in publication management for Reed Business Information from 1995 through 2001. While at Reed he also worked with corporate technology committees to promote the adoption of digital workflow, and asset management systems for 140 Reed publications. His editorial background also includes six years as editorial director at Innes Publishing, where he launched High Volume Printing and Instant Printer. Before that he served as features editor at American Printer magazine. Earlier Esler worked for eight years in various print production positions, including Typography Manager at Spiegel Catalog, Print Production Manager at Professional Press, and national newspaper ad production manager for Ace Hardware Corp. He began his graphic arts career as Production Manager for Monarch Matrix, a letterpress ad production firm located in Chicago's historic Printers Row district. About John Werner... As the son of an Idaho commercial printer and weekly newspaper publisher, Werner, 65, holds degrees in journalism (University of Washington), and in printing management (Carnegie Institute of Technology, now Carnegie Mellon University); and has a certificate in business administration from the Harvard Business School Advanced Management Program. He spent 20 years in production, operations management, and research and development at The New York Times Co. and seven years at Applied Graphics Technologies before acquiring the Green Sheet in 1990. He has been an active board member of the Print and Graphics Scholarship Foundation, The Technical Association of the Graphic Arts, and an executive committee member of the Research & Engineering Council of the Graphic Arts. He also is a member of NAPL, IDEAlliance, Sigma Delta Chi Journalism Society, and the Newsletter Publishers Association. He is recognized by the NAPL Soderstrom Society, GATF Society of Fellows, R&E Council Nonpareil Society, and holds its Kronenberg Service Award. Werner is also board chair of interfaith Deer Hill Conference Center Inc., a not for profit facility in Wappingers Falls NY, and a board member of Scarsdale Edgemont (NY) Family Counseling Service, where he lives. He looks forward to travel and pursuit of other business and professional interests.




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