Recruiting Efforts DO Get Results!
Monday, December 17, 2018
Press release from the issuing company
By John Berthelsen, VP-Development, Print & Graphics Scholarship Foundation
Executive leadership of companies across the country are facing a critical issue that affects the future sustainability of their business. It is the ability to recruit young people into the industry to replace a retiring and departing workforce. A couple of years ago I wrote an article (How to Get Students Interested in Print) outlining several tactics to increase your chances of success. I’d like to tell you a couple of stories that illustrate success and the positive results achieved by following some of these ideas.
Fifth graders tour Suttle-Straus to learn about production process.
Another annual project, now in its thirteenth year, is working with a local high school yearbook class to produce their yearbook. This is a very interactive process that involves the account manager working with the instructor and the students on paper choices, coating options, creative design considerations and budget from the time school starts in the fall until the final product is delivered in early June. The course teaches students InDesign skills, file prep and the how the print process works through interactive, hands-on learning. The students submit the files, proofs are delivered and approved by student editors and the entire yearbook staff comes to approve color on press and interact with all areas of production to understand the process in its entirety. A beautiful and unique case bound book is produced each year, many of which have won awards. While visiting the printer students are exposed to all aspects of the company, printed samples and examples, and the wide range of products and services offered by the company.
The team was on site and interacting with young people for six hours throughout the day. Following the presentation, one of the students came up to the company representatives and related how they were first exposed to the printer when they took the fifth grade class trip to see production of their book. He then said “I came to visit you for Mrs. Wells class and loved your company in fifth grade. I couldn’t wait to come back and see you.” He is now in eigth grade and loves the company and the industry.
The Future Quest career event held in Madison, Wisconsin.
While there I met a young lady who is working as a CSR for the company. In the course of chatting with her I learned that she was a graduate of UW-Stout, which has an excellent graphics program. Then I was pleasantly surprised to learn that she is a graduate of Middleton High School and had spent two years in the program working on their yearbook. She related that it was her working with, and touring of, Suttle-Straus that put her on the path to pursue a career in graphic communications and to go to UW-Stout. And now she has a great job with a great company in the Milwaukee area.
For more information on PGSF, or how you can support its programs, visit www.pgsf.org or call me at 608-575-3904.
John Berthelsen retired from his position as CEO of Suttle-Straus in 2014, after leading the company for over 35 years. He is now working with individuals and companies to create the future employment workforce, support education and increase funding for the Foundation.
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