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MediaBin Licenses Digital Asset Management Software to 7 Clients

Wednesday, July 10, 2002

Press release from the issuing company

ATLANTA--July 9, 2002--MediaBin Inc. today announced that seven new clients have licensed its next-generation Digital Asset Management software to catalog, manage, and deploy rich media assets for marketing and eBusiness initiatives. The new clients include Converse Inc., Microsoft Corporation - Marketing Department, Otis Elevator Company, Progressive Casualty Insurance Company, Reebok International Ltd., Wagner Holdings Inc., and Wimberly Allison Tong & Goo. All seven companies licensed MediaBin software to catalog, manage, and deploy thousands of product photos, marketing pieces, and other brand assets they use to market and sell their products. MediaBin software will be used to create digital asset libraries at each company that are accessible over the web to anyone who needs them for marketing and sales initiatives. Because employees and partners can quickly find and download all brand-approved assets, products can be launched faster while maintaining the integrity of each brand. "Adding seven new clients of this caliber in today's challenging economic environment is a great achievement for us," said David Moran, president and CEO of MediaBin Inc. "Our customers recognize the strategic value of managing their brand assets and are committing the resources to do it right. Although MediaBin software saves companies a significant amount of money, our customers are telling us that getting products to market faster and safeguarding their brands are the primary reasons they're investing in MediaBin's Brand Asset Management solution."

 

 

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