• Almost 400 Customers attended Commercial Day at Heidelberg Print Media Center in Shanghai
• Fully automated processes increase productivity
• Market launch of the new Versafire generation EV/EP in Asia

The print media industry in Asia is facing the same challenges as in other markets: print runs are getting shorter, the number of jobs is increasing, embellishment is becoming more and more complex, and all this with the shortest delivery times and lowest costs. Digitalization is progressing and these advantages are to be implemented internally in processes and externally in communication with print shop customers.

At the end of October, more than 400 customers experienced what this could look like by attending the Commercial Day at the Print Media Center Shanghai, China. Under the motto "Turn Passion into Profit", Heidelberger Druckmaschinen AG (Heidelberg) presented sustainable solutions to make commercial print shops more successful and to guide them on their way to the Smart Print Shop. The fully automated process chain with the Push to Stop philosophy, which is only interrupted manually if necessary, was demonstrated in networked live presentations. This optimized, intelligent production process stands for higher production reliability and thus for more productivity and cost-effectiveness.

The Smart Print Shop is based on the Prinect workflow, which completely networks and automates processes from prepress, digital and offset presses through to postpress. This reduces contact points in the production process and sustainably increases process efficiency.

Push to stop for high throughput
The visitors were very impressed with the integrated and touch-point reduced operation of the Speedmaster CS 92-5 LE UV in combination with immediate processing with a Polar Cutting System 300 thanks to the dry sheets in the delivery. Teamwork was presented between the newly launched Versafire EV and the Speedmaster SX 74-4. The high automated Speedmaster SX 74 is built – like all the other Sheetfed machines on show – in the Heidelberg plant Qingpu nearby Shanghai and was first shown to the Asian market with the new features AutoPlate Pro. Thanks to integration and presetting five jobs were printed in less than 15 minutes and immediately finished with a Stahlfolder machine. Thus Push to Stop results in a production, which is easy, secure, efficient and profitable. At the end of the demonstrations, the OEE (Overall Equipment Effectiveness) was calculated and it was demonstrated how an increase in OEE can make production more efficient and job runs shorter and shorter. A Speedmaster CD 102-7+L UV presented a 7-color multicolor job, demonstrating the wide range of spot colors achievable which covers the needs of more and more embellishment.

A key component of Heidelberg's Lifecycle Solution portfolio for customers is the Saphira consumables, which aim to maximize the OEE (Overall Equipment Effectiveness) utilization of their presses through maximum quality, productivity and production reliability.

New Versafire generation celebrates premiere in China
The new Versafire generation EV/EP made its debut in the Chinese market on Commercial Day. The Versafire EV digital printing system provides customers with a high degree of flexibility and creative possibilities, enabling them to further expand their digital business model through diversification and optimization. With the new "Invisible Red" special toner, there are now a total of five spot colors for the Versafire EV. Just like white, varnish, neon yellow and neon pink, "Invisible Red" provides additional embellishment options. For the first time it is now also possible to print first white and then the process colors CMYK. When printing on colored paper and foils, extraordinary effects can be achieved – all in one pass, where previously several processes were necessary, which significantly improves efficiency.

The Versafire EP is a high-performance digital printing system that scores with constant stability and high productivity. Thanks to the new inline calibration, consistent color stability is achieved from the first sheet to the last. New formats offer extended application possibilities.

Print Media Center Shanghai and assembly site
The Print Media Center Shanghai, which is integrated into the Heidelberg plant in Qingpu, serves as a central showroom for China, other Asian Pacific markets and neighboring regions such as northeast Russia. Here, state-of-the-art technology and service solutions are presented, information events are held, and intensive tests and analyses of equipment, consumables and workflow solutions are carried out. Customer operators are also trained here. The Print Media Center Shanghai has fully integrated workflows for commercial and packaging printers.

The Qingpu plant is Heidelberg's production site in Asia and is located nearby Shanghai. It assembles Speedmaster presses in 50 x 70 and 70 x 100 format, from four to seven-color models, mainly for the Chinese market and the Asian Pacific markets. More than 380 employees work for production in Qingpu and around 140 for sales and service for Heidelberg East China.

“This is not my first time to visit the Print Media Center in Qingpu and Qingpu workshops. But I like the whole arrangement here, especially the new look of the PMC, the real production environment as a Smart Print Shop, as well as the unique live demonstrations. I’m really glad to join this kind of event which can broaden our horizons and help us generate our business,” this resume was given by one customer after his visit of the Heidelberg Commercial Day.

A Speedmaster CD 102-7+L UV with the latest generation of Image Control produced three very different print jobs showing the wide range of spot colors achievable with the Prinect Multicolor Workflow.