In order to maintain Apex’s existence as an indispensable partner for printing and packaging, Apex management have made the decision to build a business units structure per vertical market for its headquarters. This structure ensures that full emphasize/focus can be given to the different and special needs in the individual markets. This next to the approach on geographical level, brings Apex even closer to the customers and their requirements and demands.

Anton Lesscher is appointed as Corrugated Market Director to complete the sales management and further continue the formalization and professionalization of the Apex organization. After his study as mechanical engineer in Holland he worked in an international company where he collected his first training experience combined with a hands-on mentality.

In 1991 he made his first steps into the Corrugating Industry, when he was appointed as process trainer at one of the leading machine manufacturers in the Corrugated Board industry. The next 9 years he was involved in the start-up of more than 100 corrugators worldwide. Troubleshooting on running corrugators was part of the job as well as support in demonstrating corrugators. Anton created a training program based on the 3 critical disciplines of the Corrugator process, being Process, Electrical and Mechanical and the training included staff of existing, new and operational corrugators. The next step was to set up a self-reliant Service Department and Anton became the VP Training of this business unit. A few years later, an independent daughter company was set up and Anton became CEO of this company. The target was to streamline all service and after-sales activities and it also involved the development, training and implementation of maintenance contracts on a global scale.

Due to several reasons, Anton switched branches, however, his heart beats for the corrugated industry and therefore, he is delighted to be able to return to this industry in the role of Market Director Corrugated for Apex International, where he has the opportunity to apply all of his corrugating experience.

The past weeks he has spend his time in the production facility in Hapert/NL watching the motivation, knowledge and craftsmanship of the staff. Furthermore, he was introduced to the Corrugated industry through commercial events like the Apex Corrugated Beginners Class organized for the Benelux market (October 4th) and he gave a Sales training to the Commercial Staff.

In his words “The challenge is: next level! In my opinion Apex is ready for a next (big) step. I want to restore the relationship with the corrugated industry and bring Apex further as an unparalleled partner for products, concepts and service levels that benefit the corrugated industry”.

56 year old Anton is father of 4, living with his German wife Ines and loves to cycle racing, hiking, photography, modern art (collecting), reading and last but not least traveling and meeting different/other cultures.

From November 11-13, Anton will present himself to the German corrugated market at the Technical Meeting of the VDW (German Corrugated Board Association) in Lufthansa Seeheim Conference Center.