SEATTLE AND BOSTON, adDIRECT, the leading provider of digital ad delivery via the Internet for the print industry and Central Media Inc. (CMI) the owner and operator of SpotTaxi.com, the leading Internet-based radio-advertising distribution and management system, have merged to create FastChannel Network, Inc., a single-vendor solution for the distribution and management of advertising campaigns and short-form content across multiple media channels. "The merger develops a one-stop infrastructure resulting in highly efficient customer-oriented services for the management and distribution of print and radio advertising," states Eugene P. Conese Jr., Chairman and CEO of FastChannel Network, Inc. "We are leading the industry's move towards digital convergence, creating value for our customers and infinitely expanding the reach of our network. The advertising workflow process will be revolutionized by the networking of front-end users-advertising agencies-and back-end users-publishers and radio stations-into one suite of services." FastChannel Network is an application service provider with an in-depth knowledge of the media industry. The company recognizes the industry's move towards digital convergence as an opportunity - to both add value and infinitely expand the reach of its network. With a proprietary network that links advertisers and agencies to multiple media, FastChannel is well positioned to maintain a leadership position in this emerging market. FastChannel Network's highly reliable and cost-effective single-vendor solution allows customers to manage and distribute print and radio advertising campaigns online using a highly sophisticated, yet user-friendly system. The service provides speed, efficiency and error-reduction through a direct and simplified management system. Conese went on to say, "The two companies have developed remarkably similar applications, servicing essentially the same customers. As a combined company, we are able to offer our customers significant cost savings while providing market-leading services."