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Adobe Premiere 6.0 Provides Built-in Support for RealAudio and RealVideo 8

Press release from the issuing company

SAN JOSE, Calif., Nasdaq: ADBE)-- In conjunction with its announcement of AdobeÆ PremiereÆ 6.0 software at Streaming Media West, Adobe Systems Incorporated today announced advanced support for RealNetworksÆRealAudioÆ 8 and RealVideoÆ 8 inside of Adobe Premiere 6.0. The Advanced RealMediaÆ Export feature within Adobe Premiere allows users to output their video projects directly to the RealMedia format for Web streaming, download, and playback using RealPlayerÆ. Adobe Premiere 6.0 users, through the use of RealNetworks' SureStreamÅ technology, can also customize the export of streaming Web video projects to ensure that their audience has access to the best quality video content regardless of their bandwidth capabilities. This new integration reduces the amount of buffering audiences will experience, despite fluctuations in network conditions during playback. Increase in consumer demand and lower video creation costs have helped the Web emerge as a distribution medium that allows more video producers to economically distribute their video productions. As Internet bandwidth and the demand for streaming content increase, desktop video editing and distribution will continue to advance to fit the needs of content creators and their audiences. "We are thrilled that Adobe Premiere 6.0, the leading video editing product, now has deep integration with RealMedia, the leading streaming media file format," said Kevin Foreman, general manager, Developer and Partner Relations, RealNetworks, Inc. "Video editors will benefit from the time savings and quality improvements that this collaboration enables."

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