PrintFactory is expanding its global reach with the redeployment of senior staff to support the fast-growing technology firm’s focus on Europe and the U.S.

Former Head of Sales EMEA, Simon Landau, is taking a lead in The Americas, while Toby Burnett is joining the business to continue Simon’s efforts in securing a wider network of trusted R&D and distributor functions across EMEA.

Toby, the once Managing Director of GMG UK’s division, has already secured new partners in Spain (Digi HiRes) and France (C-Link) and is seeking to establish a similarly strong presence in Germany, Switzerland and The Nordics. Meanwhile, as PrintFactory’s now Director of Sales Americas, Simon is in-situ in The States to provide additional support to the existing marketplace - championing the advanced capabilities of its superior color engine and automation product.

“PrintFactory is a forward-thinking brand with big ambition,” says the newly appointed Director of Sales EMEA, Toby Burnett. “It’s exciting to be part of a something that could positively disrupt the sector by making even the most advanced technologies accessible - from SMEs right through to industrial set-ups. In the 25 years I’ve been working in color management, the PrintFactory model could be the most transformative yet.”

Simon Landau is also leveraging the technology’s unique selling points to secure a stronger foothold on an already lucrative market. Setting out to showcase the breadth and depth of the PrintFactory suite, Simon will highlight the unprecedented capabilities that come with its newly restructured ‘Production’ and ‘Automation’ plans. While its Production offer grants users access to an advanced color management system that links-up devices to create a custom common appearance for absolute output accuracy; the top tier ‘Automation’ package makes it possible to manage jobs right to the last second. Both features save time and money in wasted ink and media and avoidable bottlenecks.

“Coming on the back of PrintFactory Cloud winning software Product of the Year at the SGIA Awards, we know the U.S. market is ripe for innovation,” says Landau. “I’m looking forward to complementing the efforts of our existing distributor channels to bolster the brand and build awareness of how PrintFactory differs from conventional RIP and workflow technologies to deliver more with less.”

PrintFactory Cloud is a revolutionary concept that presents a much-simplified workflow - equipping forward-thinking LFP operations for the transition to lights out automation. Besides advanced color management and dynamic job nesting, features include a browser-based dashboard for real-time reporting, quality control ‘track and trace’ tools and the ability to seamlessly connect to third party MIS and ERP systems.

Simon Landau has been a senior member of the PrintFactory team since 2016. Starting out as an inkjet RIP color specialist he eventually became involved in high-end color management. Now, following 30 years in relevant industries and dealing first-hand with the frustrations of commercial printers stuck in a traditional workflow rut, he is translating this experience to demonstrate how PrintFactory can be pivotal in redefining wide-format print production for the American marketplace.

PrintFactory CEO, Erik Strik, says: “We have a clear vision and I’m confident in Simon’s and Toby’s abilities in driving forward our sales and marketing functions in these key territories. They both have extensive experience in the sector but, more than that, they have the entrepreneurial spirit we need to drive a different way of doing things - a smarter way of working that, we hope, will help the world’s digital print shops eliminate the painstaking and costly complexities that, for too long, have been a part of the wide-format print process.”

For further information visit www.printfactory.cloud.