Adobe Positioned Furthest on the Completeness of Vision Axis in Gartner’s First-Ever Magic Quadrant for Ad Tech

San Jose, Calif. – Adobe today announced that it was recognized as a Leader by Gartner, Inc. in the company’s first-ever “Magic Quadrant for Ad Tech” research report. Adobe has been placed furthest to the right on the “completeness of vision” axis of the report. To qualify for consideration, advertising technology platforms were assessed based on ability to execute and completeness of vision.

“We’re proud to be recognized as a Leader,” said Keith Eadie, vice president and general manager of Adobe Advertising Cloud. “As the only marketing technology provider with an advertising platform, we’re enabling marketers to make advertising a connected experience—even on traditional formats like linear TV advertising.”

Gartner defines the ad tech market as technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.

Source: Gartner Inc., “Magic Quadrant for Advertising Technology, 2018;” Authors: Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt; October 11, 2018.

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