ROCHESTER, N.Y., -- Coming off a quarter in which color revenue advanced 74 percent, Xerox Corporation (NYSE: XRX) plans to hit Comdex 2000 next week with its newest digital color products and other technologies designed to further drive the company's color leadership and success in networked, home and small-office markets. In addition, Xerox today revealed more than $4 million in customer deals, including sales of thousands of color and monochrome office products to major customers such as BMW and to government agencies, schools and Internet companies. Xerox also highlighted new research that shows its "Blue Dog" ad campaign for a new line of affordable color inkjet printers is truly captivating customers. "Xerox is committed to upholding our reputation as a leader in color, technology and innovation for the office," said Anne Mulcahy, Xerox president and chief operating officer. "We've continued to expand our product offerings and evolve with the needs of our customers to not only drive growth in our business but also bring improvements to theirs." Xerox color and digital products will form the heart of the company's presence at Comdex 2000, one of the IT industry's largest annual trade shows. The most recent introductions include the WorkCentre XK50cx, a professional-quality color inkjet all-in-one priced $200 less than the comparable Hewlett-Packard offering; the Phaser 1235 color printer, up to four times faster than the competition with blazing 12 page-per-minute color speed; and the Phaser 790 tabloid color laser printer with unparalleled print quality for graphic arts professionals. Demonstrating evidence of its customer success, Xerox announced a $1.5 million, three-year contract with BMW Manufacturing Corp. to provide digital multifunction office equipment, services and support to streamline document processing capabilities for BMW's facility in Spartanburg, S.C. The company also disclosed $2.5 million in sales from its office printer line, involving the sale of thousands of printers to organizations such as STSN internet services of Salt Lake City; Sunnyside School District of Phoenix; and the Ontario (Canada) Community Services Cluster. Equipment installations are already under way. Meanwhile, Xerox's colorful Blue Dog ad campaign, promoting low-cost inkjet printers, is achieving near-record recall and retention levels with small office/home office customers. Recent research by leading ad industry analysts shows 80 percent of customers, after seeing print ads, would buy Xerox's new inkjet printer, topping an industry average by more than 25 points. Additionally, SOHO customers reported that they remember the Xerox television ads over 1.5 times more than the normal "recall' rate. Other Comdex attractions include 30 other products and solutions, ranging from home-office printers to software to advanced network copiers, including the Xerox Document Centre 480, which prints and copies at 75 ppm and is the industry's only product in this speed range to offer scanning and network faxing. Xerox Chief Scientist John Seely Brown also will participate on a Comdex keynote panel on Monday, sharing his insight on "The New E-Culture."