Precision Marketing Adopts CHILI publisher as the Composition Engine for Online Real Estate Marketing Platform
Tuesday, October 09, 2018
Press release from the issuing company
Precision Marketing Houses Data-Driven Marketing Campaigns for Real Estate Market in Personalized Customer Marketing Hubs
The company turns valuable market insights and actionable data into content and graphics for real estate omnichannel marketing campaigns with CHILI publisher, the Universal Graphics Engine (UGE).
The Precision Connects platform can now turn market insights into actionable data that is processed through CHILI publisher into omnichannel content and graphics. The user-friendly interface of the Precision Connects platform means even first-time users can easily create direct, data-driven marketing assets that best meet their goals, be it web-to-print or web-to-mail. Once the direct marketing piece is complete, it can then be sent for approval or moved into production.
“Originally, CHILI publisher was an anonymous solution we could tailor to a level of identity that was our own. Along the way, it evolved into our backbone,” says Howard. “It turned our solution into an online marketing hub our clients rely on to store all their marketing collateral.”
Fast and impressive return on investment
“CHILI publisher truly is a universal publishing tool, not just a web-to-print online editing tool. By combining CHILI publisher with our digital printing capabilities, we anticipate that we can soon move to a lights-out operation. The UGE is helping us scale to high volumes, which means we can expand our business and venture into new vertical markets,” Howard concludes.
“Marketers are constantly looking to create a better connection with their consumers through data. Precision Marketing combines the power of data with the self-service production of brand-consistent, omnichannel communications, making the customer entirely self-sufficient in their marketing execution campaigns. It was just what the real estate market needed to go to market faster and more efficiently.”
“It’s also the perfect example of how CHILI publisher operates as a Universal Graphics Engine. It illustrates how users of all levels in any market can create engaging, personalised marketing campaigns that generate the ROI marketers are seeking,” concludes Kevin Goeminne, CEO at CHILI publish.
The full story of Precision Marketing is available on the SPICY star customer reference page. For more information on data-driven marketing optimization or its importance for the commercial print market, please read the white paper by DAM expert Theresa Regli and/or commercial print expert Pat McGrew .
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